Get a Logo that Works for Your Company

Think of your logo as a silent salesperson---a marketing tool that conveys more than just the company name. Every potential client, every existing customer, all associates and employees, even your competition will see it and develop a perceived understanding of your business. An effective logo supports your brand image, acts as a visual link to your business and establishes expectations in the mind of your audience.

Let Your Best Brand Ambassadors Speak!

While not for every company, blogs are an incredibly powerful communication tool when put in the hands of the rank and file. The leveraging of blogs for the PR department and executive suite should be reconsidered and instead, the value of empowering your hundreds or thousands of brand ambassadors to speak their minds and hearts about their lives and your work should be evaluated.

Global Shop Builds Their Brand the Old Fashion Way: One Customer at a Time

Most people would have a hard time selecting the best small software company in America. But if we asked Global Shop Solutions customers to vote, they would have no trouble identifying their top pick.

It's About Experiences, Not Logos

A lot of marketing experts (self-proclaimed) would have you believe that a logo and corporate identity package is all there is to a brand. Smart marketers, however, know that the brand is the sum total of what people think about your organization, and that it is expressed in every contact customers have with you.

The Biggest Critics of Your Franchise Brand Name

The biggest critics of a franchise brand name come from two groups of people and neither of them are you customers. If our brand is lousy your customers will most likely simply not say anything, after all every day average brand names are a dime a dozen in the market place.

Why is a Franchisor Mad at the Multi Level Marketing Companies?

Why would a franchise company which has master franchisees in charge of regions and those regions in charge of the franchisees and the franchisees in charge of their stores and each store has a manager in charge of the employees? After all doesn’t that represent 5-levels of marketing?

The Promise of Your Brand

Do you need to crystalize your Brand Promises and separate you from competitors? If you have problems recruiting and keeping clients, your income is stagnant or your business is in a rut, define your Brand, unlock your potential, invent or reinvent your Brand Promise and jumpstart your business.

What's in a Name?

A brief overview that will help guide you through the subtleties of product naming. You’ll learn the importance of choosing a name that’s unique and benefit oriented, without being confusing or offensive—with some amusing examples of historic naming gaffes. You’ll also learn why fads, abbreviations and tongue twisters should be avoided. And why the name you ultimately choose must protect your company’s image.

Where Does Your Talent in Business Live?

Do you want to completely eliminate every competitor you will ever face? Do you want your clients and prospects to see you as a unique solution to a focused challenge they encounter? Does feeling good about the start of every day excite you enough to take action that is different than what you have been doing?

Packaging for the Leap from Shelf to Hand

Package design is not decoration. Did you know that 80 percent of all purchasing decisions are made in-store? As traditional media is being revolutionized right before our eyes, your packaging will most likely be the first introduction a consumer has to your product and we all know how important first impressions are. Your package is a valuable asset that can make or break the sale of your item and should be considered as important as the item itself. There are 4 key attributes to ensure a successful package design.

U.S Companies Must Quickly Register Their Brand Name

Trademark experts strongly emphasized the responsibility of American businesses to register immediately their names in China in order to avoid becoming the preys of brand squatters. They said that U.S companies, regardless whether they have future plans for expansion in the Asian country or none, need to enlist their names as quickly as possible. This action is necessary in order for them to avoid losing their business name for other local industries in mainland China.

Screen Printing

Everywhere around logos, designs and art shows up and comes out of the woodwork using a modernized version of an older technology. Screen printing is a helpful way to expose a company name and/or logo to the public.

Franchise Branding, Image and Drunk Driving

Franchisee has a lot to do about image. Many marketers would agree that image is the single most important part of branding. In the world of franchising and brand-name extension franchisors and franchising companies must pay attention to details to ensure that their brand-name stands tall in the eyes of the consumer and customer.