Brand Identity, Branding and Brand Image

A strong brand identity can position a company above its competition all by itself. But having a brand that's strong takes time, money and effort to develop. It's not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason you offer for your customer to choose you instead of your competition.

Brand Aid: How to Sell Yourself

Branding is as effective for individuals as they are for corporations. We are always selling. You need to make sure your brand is a winning one.

Brand: Unleash The Power within

Introduction to branding and Internal branding and tips to internalise the brand.

Attention: Entrepreneurs -- Is Your Business Name Working?

During the past decade, I have noticed the prevalence of name changing, as I am sure you have also. Several of the organizations with which I am involved have chosen new and different names that they feel represent them and their missions more descriptively. Companies who were ready for a new start have changed names to reflect a new attitude, direction and/or focus. Some of these changes have made a positive difference, others have just caused confusion.

Logo Design: Create a Sizzling Brand for your Business

Whether you are thrilled, disgruntled or mystified by the whole logo piece of your business, it's certainly not something to ignore (ahem, I know you wouldn't dare do that!). Even if you are all set with your logo, you may still want to tighten up the way you use it. Learn how.

Beware Of The Ides Of March And Other Doomsday Theories

We all have recollections of historical dates of significance. So as you plan out your yearly calendar, have a little fun with what is going on in the outside world. Look for clever dates and innovation memorials that you can use as a marketing tool. Not only can you use these little tidbits to amuse yourself, you can also use them to reconnect with friends, colleagues, associates, bosses, potential employer, and reporters.

Brochure Printing

With practical applications from political rallies, to informational pamphlets, brochure printing can be a practical idea for just about anyone. With a limitless range of possibilities, colors, styles, and ideas, anyone can create an eye catching and awe-inspiring brochure. From tri-fold brochures to pamphlets about any given subject matter the world is at fingertips, as a small or large business, or as any sort of an activist.

T-Shirt Printing

Through usage of a modernized technology, many familiar logos and phrases are worn on all our backs. From visiting concerts, to visiting Hell, to making political statements, T-shirts have grazed our backs since their debut by European soldiers in World War I. Not until after World War II were T-shirts considered acceptable to where standalone (not under another shirt) when such pioneers as John Wayne, Marlon Brando, and James Dean were famed to have worn them on nationally syndicated television.

Marketing Becomes Easier When the Brand is YOU

For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs. By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field.

Ten Tips to Boost Your Personal Brand

Everything you do in life -- from the way you dress to the car you buy -- either builds or diminishes your personal brand. This article offers ten suggestions for building stronger personal brands.

Corporate Branding and Trade Shows - 8 Tips for Trade Show Staff

Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events. Here are 8 Tips for the exhibit staff and marketing manager to make sure you are on target and understand your firm's brand influence at a show.

Trade-Marking Your Logo Design

The company logo design is an important aspect of any business. This article attempts to create awareness of the importance of trademarking the logo design, and the methods of doing so.

Literacy In The United States Is Declining - Is That Good Or Bad?

Clearly, literacy is declining in the United States. Should we try to stop this trend or shrug our shoulders. This article explains the situation.