IT Specialists: Branding Your Company

IT specialists need to find their niches to brand themselves effectively. Hang out with your clients to find under-served niches and dominate it as IT specialists.

May is Gold Month: Important Tips for Capitalizing on Gold Month Promotions

Jewelry stores gearing up for ‘May is Gold Month’ promotions get tips on how to best capitalize on promotions for the special event.

American Inventors Could Use Some Branding Help!

Learn the Importance of the Name Game When Selling Your Idea!

How Koozies Work

Koozies (also known as can coolers) are great to have on a picnic, or when you’re just sitting outside on a hot day. They keep your drinks colder for much longer. Koozies are a great invention, but have you ever stopped and thought about how they work?

What's in a Company Name?

You can hardly influence the development of your child by selecting whatever name... When talking about business however there is only one option; The name you choose will -– as a cultural element -– influence your business. How do companies handle this issue after a merger? Some examples from the Dutch Stock Exchange.

How to Effectively Brand Your Small Business

Branding a small business is a must if you want to succeed in a competitive world. The importance of branding a business disregarding its size is based on not only real benefits, products and services that your business possesses, but also an image concept that all businesses should keep in mind.

4 Steps to Choose the Right Logo Design Company

A few tips on what you should take in consideration before choosing a company to design your logo.

Ten Tips to Boost Your Personal Brand

Everything you do in life -- from the way you dress to the car you buy -- either builds or diminishes your personal brand. This article offers ten suggestions for building stronger personal brands.

Trade-Marking Your Logo Design

The company logo design is an important aspect of any business. This article attempts to create awareness of the importance of trademarking the logo design, and the methods of doing so.

Font Basics for Branding Your Small Business

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.

Five Tips on Naming Your Business

It's best to try and brainstorm with a mastermind group of friends or colleagues. Write down one hundred possible names, either on a whiteboard, or on a piece of paper. The important thing is not to constrain anyone or anything.

From Visualization to Realization: The Secrets to Making Your Brand Come to Life

Each response you have - feelings, thoughts or mental images - comes from programming that is stored inside of you and that drive your response to specific words, places, people, etc. It gets real interesting when you consider that your Personal Brand centers on you and the programming you have about yourself.

Improve Your Staffing Agencies Brand Identity

It is vitally important to create a brand identity for your medical staffing agency in order to compete with larger agencies.