Your Business Bio Length

TJ Walker explains how to craft your business bio and what length is should be.

How to Create a Perennial Brand

A perennial brand is a brand that lasts for decades through bad and good economic conditions. One of the most well-known perennial brands is Coca-Cola. This soft drink was created in 1886 and started out as a soda fountain drink selling for five cents per glass. Today Coca-Cola has 400 soft drink brands and operates in 200 countries. The revenue in 2005 was 6.4 billion, and $4.7 billion was paid to shareholders.

3 Steps to Creating A Knockout Corporate Logo For Dum Dums

A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort - garaunteed to impress the ladieees.

It's A Lot Like Spinach Stuck Between Your Teeth – How Can You Tell You Need Marketing & Design Help

Having a bad marketing strategy or business image is a lot like a piece of spinach wedged in your teeth, a bad-comb over or leaving your fly open – everyone sees it, it looks bad, but no one will tell you to your face. It’s tough to know when you look good and when you need a little help. Your business image is no different. So how can you tell when you might need marketing and design help? Reading this article is a great place to start.

Creating Brand Awareness through Effective Brand Names & Symbols

This article will provide brief overview about the concept, advantages and use of effective branding to create brand awareness among consumers.

Let The Logo Do The Talking For Your Business

Logos are icons of a trademark or brand, designed to symbolize a company, product or service or an organization's personality. The symbol that creates the brand recognition for a company, that is, the logo should be created in such a manner that it stand-alone tells the full story of your company or product and leaves its impact in people’s minds.

E-mail Sabotage: Killing the Brand Softly

Everything you do affects your brand image as seen through the eyes of your customers. Think about that the next time you delete an e-mail without reading it or fail to respond to an e-mail in a timely manner.

Fire Branding Customers to Your Business

The idea of fire branding customers comes from my grand daughter, Taylor. I realized that several companies are fire branding their image everyday. All I have to do is see a red and blue swirl and Pepsi comes to mind. A few yellow arches and hamburgers with fries make me hungry. A consistent image is what makes this work for them.

Logo Design

A logo is part of a corporate identity. The objective is to provide a perfect logo design that will uniquely represent the company all over the world. The logo, or brand, is not just an image, but is the embodiment of an organization. Creating a logo is one of the most important stages in building brand awareness. A good logo expresses the company's vision, values, and directions.

Effective Online Logo Designs

For those individuals seeking inexpensive logo designs, look no further, online logo designs fit the bill very nicely, thank you. The Internet truly can be your best friend, especially when you're starting up a small business.

Boredom Is the Enemy: 16 MORE's to Pump Up Productivity

When was the last time you were bored?

Corporate Identity: It's More Than A Logo

Let’s say you’re the marketing director of a professional services firm, the director of corporate communications, or the company president. You know you’re good at what you do and that your company provides outstanding services. What’s troubling you is the dissonance between these outstanding services and the level of corporate marketing collateral and the web site. You’re worried that marketing communications are sending mixed messages and thwarting business development efforts. In fact, corporate literature design has become a reactive process, often driven by the need for a piece for an upcoming event. With clients and prospects savvier than ever, you’re concerned that the right image for business has not been created.

Business Card CD Duplications

One of the most important principles in business is branding. This is because it plays a big role in creating product awareness and creating more business for companies. Given this, companies make it a point to come up with logos and produce collateral material such as letterheads, envelopes and business cards that project a professional brand or image. Recent developments such as the dawn of e-commerce has also made it possible for companies to project and promote their brand using tools such as the Internet. Companies come up with web sites and use e-mail for various business purposes. This has spawned more uses for electronic media, which, in turn, have aided companies in their advertising and brand awareness efforts. One of these efforts is the use of CDs as business cards.