Coloured For Success - Subliminal Messages of Colour

The effect of colour in business communications

It's All About the Brand

Branding is a relative unknown term for massage therapists. What is creating a brand? Why should you create a brand? When do you start? How and where do you brand?

Where Do I Place My Logo?

We all know how important a logo is for an organization. Now once we have our logo ready, the vital question is how and where to place it?

Minding Your Own Brand - Why Did They Boo Damon and Not Pedro?

You will never find people more loyal, faithful, and passionate about a brand than Red Sox fans. So why don’t most brands induce this level of passion?

21 Proven Ways To Use PR to Build Your Brand (Part Three)

Public relations or PR is the best way to build your personal or professional brand. Many people think PR is about 'spin' but it is about building strong relationships with all your important stakeholder groups. How can you build your brand using PR? Here are the third seven of 21 tips.

CSX - Bullet-Proofing A Brand

Strategies on how companies can protect their brands and develop a solid crisis communication plan. One hundred and eighty years ago, the first railroad started hauling freight. That company is now part of CSX. In 2006, its 36,000 employees operated a fleet of 100,000 railcars and locomotives, moved hundreds of thousands of tons of cargo along a 22,000-mile network of track, and produced exceptional revenue and income results for its shareholders.

Boost Sales By Establishing Your Business' Corporate Identity

Have you ever wondered the first thing that comes to mind when a consumer thinks about your brand or company? Unless you haven't worked on building a corporate image for your company, your company logo is the first thing that a consumer will remember.

Does the Brand Equity Influence the Customers' Loyalty?

In light of the scientific literature and the research findings, the hypothesis that states that there is a positive relationship between brand equity and consumer loyalty is confirmed. This relationship is stronger as the level of involvement is lower. In other words, the more the brand is familiar and established and perceived by the consumer as stronger, the more the consumer will develop loyalty to it and there is a greater chance of the repeat purchase of the product

Build a Strong Brand Identity for Your Small Business

Your brand identity communicates a promise from your company to your customer. Your brand identity consists of your logo, business card, letterhead, website and all other marketing and advertising collateral. When a customer looks at your brand identity, what do they see? What is their perception of your company?

Marketing Your Vision

Marketing your vision is critical to your overall branding to your target market. The vision should be a guiding passionate statement that ties into the core fabric of the company, its products, people and potential clients. There are many examples of strong brand association like Pepsi, McDonalds, GM and Wells Fargo Bank.

Bold Brand - Effect Change and Make a Difference With Bold Brand Declarations

Have you got the nerve to step out and be noticed? Be different, be bold, make an impression with original style and empower your business with brand recognition.

Minding Your Own Brand - Do You Love Me?

Focusing on Quality, Service, and Price to market your company is as irrelevant as doing the Mash Potato and the Twist in a techno dance club. Customers are looking for more. Instead, find a unique way to stand out from the crowd if you hope to build a lasting relationship with a prospect.

Integrating Tools - Branding and Trade Shows

Branding is one of the primary ways of solidifying your business with respect to marketing. Engaging in trade shows another. Recognizing the interrelationship of the two ideas is significant. Here's why.