Creating a Strong Nonprofit Brand

As your nonprofit grows, developing a consistent message and brand that is easily accessible by your staff is essential. Discover the solution to creating a strong nonprofit brand in 4 simple steps

Elements of a Professional Business Letterhead

What are the most improtant elements in a professional letterhead? This article will help you think about your own letterhead and give you some helpful design tips to easily create a professional letterhead with lots of sample letterhead ideas.

Dig a Deeper Well - How to Tap the Power of Your Brand Image

Getting the most from your company's brand requires more than knowing what you do. It requires an understanding of who you are.

Using Headshots to Define Your Business Brand

Do you ever wonder if you should put your photograph on your website? Many online business owners seem to opt into the anonymous aspects of internet ecommerce. They don't publish their name, let alone share their face with website visitors and customers. But is that the right decision?

What's The Value of Your Reputation?

If you have high quality support services and polices, and your employee satisfaction surveys show that your employees are happy, are your customers actually experiencing results that match or exceed your brand promise? Inconsistencies create disjointed experiences for customers who will be constantly adjusting to your company’s different styles, behaviors, standards of performance, and promises. This makes it very difficult to develop a sense of affinity and loyalty with your company.

How Does Your Audience Perceive Your Logo?

In business, good graphic design isn’t simply a luxury. It’s an absolute necessity.

Brand Identity: Picture it with Power

Imprint your Brand Identity on the minds of your clients. Make your product known with the power of niche marketing. Brand your market identifies the product or service boldly!

Small Business Marketing Tip - Brand and Customer Referrals

It's true: Good customers want to help your business succeed. Let's help them out. Lots of people talk about word-of-mouth advertising. Creating successful word-of-mouth is much more art than science. Think of it as having your customers and employees carrying a Brand Banner for you.

Freelance Copywriters: 'You Cannot Be Serious!'

I'm not saying that you should be controversial for the sake of it. In fact, controversy may be the last thing that you want. But let’s face it, controversy sells! John McEnroe, Kate Moss, Dan Brown, The Rolling Stones, George Galloway, Eminem, Kurt Cobain, Apple Macintosh - are all examples of controversial or converse brands that sell ...

How to Write a Tag Line - 10 Tips

10 tips anyone can use to write tag lines that get results. Article gives examples of both effective and ineffective taglines, and shows the reader how to craft powerful taglines.

Steal From The Market Leader

Category benefits are a poor substitute for brand meaning and brand definition. It is one of the major pratfalls in brand development and a trap into which many brands fall victim. Defining your brand by such benign promises is a sure fire bet to promote the market leader — not exactly what you have in mind when your goal is to grab market share and outsmart your competition.

Globalizing a Brand Requires Different Thinking

To navigate these fertile markets and increase your market share it is important that you understand brand dynamics. Sadly, many manufactures do not. They will plow these new waters with the same reckless brand management that has led them to believe that their domestic success is a result of something other than heavy advertising spending. Understanding how a brand’s permission sets the stage for future success in the market is essential, and the lessons are even more telling when you move the brand into a different culture.

Brandbuilding with Taglines

Give your target market a shortcut to assist them to know and remember you. A tagline can help you stand out in a cluttered marketplace. Find out the 5 benefits a tagline delivers. See 10 examples of effective taglines. Discover the 5 steps to a new tagline. Then evaluate your new tagline against 8 criteria to see if it's as effective as possible.