Can A Website Help Grow Your Brand? - Part 1

Now that you're familiar with the differences between marketing and advertising, and you have some understanding of the basic factors we apply when putting together an advertisement or an advertising plan (see that issue again or sign up so you don’t miss an issue), it's time to think about effectively leveraging your time, effort, and money. A website can help you do just that.

Dancing Deer Baking Company Rises to Meet Plight of Homeless: A Conversation with President and CEO

Trish Karter is president and CEO of Boston, MA-based Dancing Deer Baking Company and a 2005 Winning Workplaces/FORTUNE Small Business Best Boss. In this interview she discusses how the company’s Sweet Home Product line serves a specific philanthropic need and reinforces the organization’s underlying values.

Branding Speech; It Started With Cattle

The other day I was giving a speech to a group of Business Students at a local High School, it seems that the local Future Business Leaders of America has heard I was in town giving a speech to a nearby college. Sure enough it is a somewhat small town and the asked if I would speak. How could I say no?

Net Branding Trends - Part II

So how does one survive the ever changing and evolving branding trends? Essential tips are found here on how to start and/or improve your website [product,service]via the new trends available. Great help for those who are considering innovating and improving their product or service as they transition themselves into the more competitive world of the Internet.

Web Branding Matters -- Part One

There is a new concept in branding: online branding. If you want to know exactly what that means, you only have to take the traditional definitions of branding and adapt them to the Web. Then you'll get a simple definition: online branding makes your visitors believe that you are the only answer to their problems.

Make Your Mark: 3 Steps to Turn the Ordinary Into Extraordinary

Ever wonder how you can make a unique mark in your industry? Let me show you three simple steps you can apply TODAY to stand out and get noticed.

Going Loco for Logos

An effective logo can help your business create a unique identity. But the decision whether to have one or not, shouldn’t be made by your advertising media rep. It stems from a different need.

Organic Naming -- Creating Company and Products Names with Deep Roots

How to create natural, intutive business and company names that resonate with your customers. In an age of artificial and coined naming, this naming strategy can often produce a memorable brand name that really works.

The Branding of a Beach Babe Sex Symbol

Branding is a very important thing for very large corporations, but there is another kind of branding that is not often talked about. The branding of people. Politicians, movie stars and professional athletes are wise to spend time thinking about branding and hiring professional public relations specialists and image consultants.

Would You Like Fries with That? Is Your Graphic Designer Just an Order Taker

Business owners waste thousands of dollars every year on web sites, brochures, sales flyers, etc. that don’t work. Sadly, these are often projects that shouldn’t have been started in the first place, but no one on their team (or their outsourced graphic designer) advised them it was a bad move. As a result, business owners waste money and eventually become discouraged with taking a proactive approach to attracting new customers – “marketing”. This article focuses on helping you make wiser choices and not wasting time and money when it comes to hiring the right designer for you.

Nonprofit Name Change - Four Tips for Success

A name change may seem daunting but it can be a powerful opportunity for change. Read this article for tips that helped Legal Momentum turn their name change into a success story. From pre-change research to training staff strategies, these tips will help you navigate the challenges of a name change and steer your nonprofit towards branding success.

Michelle Obama Delivers Address on Community Relations at Best Bosses Conference

Michelle Obama of the University of Chicago Hospitals delivered the Plenary Address at our 2006 Best Bosses Conference. Read a summary of her remarks on “Creating Relationships Between Business and Community.”

Product Differentiation? Hardly

Product differentiation is more than a fancy title or a nickname of an accepted process. True product differentiation is doing something better or providing greater quality, but some companies obviously believe nicknames are enough to create differentation.