It’s That Bluey White I Really Like

A light-hearted look at whether all the focus today on branding is overlooking the other marketing tools you should be considering.

Brandbuilding with Taglines

Give your target market a shortcut to assist them to know and remember you. A tagline can help you stand out in a cluttered marketplace. Find out the 5 benefits a tagline delivers. See 10 examples of effective taglines. Discover the 5 steps to a new tagline. Then evaluate your new tagline against 8 criteria to see if it's as effective as possible.

How To Make Traffic Exchange Programs Work For You!

What do all websites need to be successful? Traffic! Do you know that one of the cheapest, easiest and quickest ways to generate traffic is by using traffic exchanges? Would you like to find out how to use traffic exchange programs to bring traffic to your website and not spend a dime?

Why The World Loved The Steve Irwin Personal Brand

What was it about Steve Irwin that made his so popular? How did this Aussie bloke with a passion for animals become such a worldwide phenomenon?

Do You Deliver On Your Brand Promise?

The 3 mistakes businesses make that affect long term success No matter how great your logo or strategy, if you don't deliver on your brand's promise your business will flounder or die. Neither is what you want.

Six Proven Ways to Strengthen Your Nonprofit through Building Your Brand

If you think brands are only for Starbucks and Oreos, think again. Every single organization – including your nonprofit – has its own personality, its own identity, and its own set of characteristics. Read this article to learn six proven ways to strengthen your organization's brand.

The Branding of a Beach and Tourist Destination

There are many World Class Resorts around the Globe and so many are beautiful beach settings and turn out to be huge tourist destinations and once they are their promoters stand to make millions if no billions of dollars catering to the traveling public and wealthy tourists. This is why the Branding of a Beach and Tourist Destination is such a serious issues.

Branding - Defining Yourself

Careful branding, and subsequent strategizing and application, can result in increased sales, more customers and an ability to increase the value and, therefore, the pricing of your products. Successful branding compaigns combine relevancy, consistency and awareness.

What About the Internal Brand?

More and more companies are revitalizing their brand with a new logo, building remodels, new uniforms, advertising campaigns, and the like. Typically everyone, both within and outside the company, gets excited about the new look and message. After all, it's cool to have the latest and greatest of anything.

Brand Promise - Enhance Customer Experience

Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? It's always a great time to plan a vacation, and it’s always a great time to build your brand.

Many A Small Is Together Big

It's a myth that brand-building is only for the big daddys in the market. Even small business enterprises can benefit tremendously by focussing on brands as key value creating assets. Brand-building has got more to do with clarity, conviction and commitment rather than huge marketing budgets.

Branding The Realty Consulting Business

Branding in the real estate business is often confined to 'property developers' or the 'property' itself. But none of the marketers have ever discussed the role of branding for a 'realty consulting business'. In this article, I discuss how brand development and management can enhance the overall enteprise value of a real estate consulting business in the long run, especially in an emerging market like India.

Rebranding Nigeria's Cities

A conceptual gap still exists in the understanding of the principles and practices of place branding amongst Nigeria's many state and local government officials. Despite the efforts at the centre to promote this novel concept that has been described by branding professionals as one of the fastest growing knowledge sectors in global branding and marketing, it appears that place branding is largely only linked and associated with the various activities embarked upon by the federal government, aimed at improving Nigeria's image in the international community, and to position her as a good destination for tourism and investment in sub-saharan Africa.