Branding Strength...Oh, So You Want Me To Ship It To the Manufacturer?

Is your brand strong enough to overcome the foibles of one of your employees. If your customers are strongly engaged with your brand, you can survive the unexpected. This will tell you why training at all levels of your organization is important.

What Makes Great Brand Communications?

The benchmark and litmus test for great branding- but summarised in a few paragraphs. Easy to understand and to the point. An agency should bring this answer to the table if asked what results they should deliver.

McDonalds and Brand Development - Where Next?

Where to brand next? Where should mega-brands go? Example for McDonalds.

Baileys

Baileys is one of the most popular brands existing. Not many people know that the same company produces Baileys Cream, Guiness and Smirnoff. In this article we will take a closer look at the company and at the market it operates in.

The Future of Chinese Brands to Come

History is about to repeat itself again and China is coming online and working to out produce the rest of the world and become the leader in many industries. Of course they know, since they have been studying our methods of commerce that they need to develop their products and develop their brands.

Branding Strategies Using the Franchise Model

Franchising is one of the easiest ways to increase brand name recognition. A strong brand name will absolutely help the success of the franchising company including both the franchisor and the franchised outlets or franchisees. Brands and franchising are nearly synonymous and often companies that are not franchises or do not use a franchising structure are still called franchises.

Your Recipe for Brand Success, Part I

What's the dividing line in your business? Let's focus on the importance of setting boundaries in our business, particularly for the solo pro, or risk being overpowered by the very thing we love most.

Brand Promise - Enhance Customer Experience

Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? It's always a great time to plan a vacation, and it’s always a great time to build your brand.

Branding The Realty Consulting Business

Branding in the real estate business is often confined to 'property developers' or the 'property' itself. But none of the marketers have ever discussed the role of branding for a 'realty consulting business'. In this article, I discuss how brand development and management can enhance the overall enteprise value of a real estate consulting business in the long run, especially in an emerging market like India.

Why Designing the Right Business Logo Matters So Much for Branding, Customer Loyalty and Success

A company's logo is probably the most important element affecting a company's image and brand, affecting everything from the company's image to how its employees feel about their company, yet does it really receive the attention that it deserves, especially for small to medium businesses today?

Photo Stamps And Small Business

Innovation and uniqueness are the true hallmark of a business. With photo stamps you can stand out from the crowd.

How Packaging Can Transform An Industry

Some industries are keeping current with innovative packaging technologies better than others. Packaging innovation can move your business from a commodity driven product into a premium product category. Not only that, it can build sales and create its own unique niche with little or no competition. Entire new categories of product have been created around a single niche market that may not have existed a few years ago.

What The Holidays Teach Us About Branding

If your company were a holiday, how would it be celebrated? Take a few lessons from the timeless traditions of the holidays and infuse your company with meaning.