Is Business Image Important?

Business image is your business contacts' concept of your home business. What does your business image say? A professional image tells the customer a lot about your home business.

Spelling Counts

Why worry about grammar and spelling? After all, don't your customers just want the product?

Why Create a Brand?

Branding is not just about a logo, it is about how you are perceived in every aspect of your business.

LOGOs Can Make or Break Your Brand

Make the logo meaningful; initials only work if the branding is strong.

Let the Gimmicks Go

Why do gimmicks give the wrong impression?

Financial Services Giant Grabs Northeast Naming Rights

In a bold move Citibank signs back-to-back deals for high profile naming rights. Strategic move will bolster presence in New York and enhance launch in Boston area.

Brand Building 101: Does Your Business Card Build Your Brand?

Are you losing credibility and damaging the brand of your business through lack of attention to one of your critical marketing tools in your business, your business card? Discover how your business card can enhance your brand and ensure that you stand out from your competition.

Branding, is It Time for a Change?

Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? It's always a great time to plan a vacation, and it’s always a great time to build your brand.

A Picture Tells a Thousands Words

The written word is a great way to express your brand but it has one major drawback; it must be read to work. Images on the other hand bypass the conscious mind and head straight for the subconscious mind where our emotional self exists.

2007 Thoughts on Marketing Your Brand - Small Business Series

We all know why brands are so important in business, but what can a small business to cash in on brand marketing? We will discuss how brand marketing has been used in the corporate world and how these methods can be applied to small businesses, nonprofits and even government agencies. Believe it or not it is very simple for a small business to adopt a brand name marketing strategy. We will discuss secrets that I have used in growing my companies. As a Franchisor, who started out as a very small business, I realized early on that we needed a brand marketing strategy if we were to grow into a state-wide operation.

Price and Branding a Symbiotic Relationship

As with anything, a price will be paid if there is quality, performance, and service backing it up.

Elements That Make Up a Brand

Brands are what separate you from your business. Although businesses deal with people, people within an organization often change.

Successful Brand Name Advertising In The Philippines

If there is one company in the Philippines today that understands the importance and value of brand names is Jollibee. A brand name creates a perception in the customers mind that becomes very strong, and no one understands this more than our countries number one fast food chain.