Designing Your Tradeshow Display on a Budget

Many small business owners make an attempt to create their own layouts for their initial trade show display. This makes perfect sense because most small business owners are used to doing everything themselves and like the idea of saving a buck when possible.

How Branding, MarComm and CRM Relate

Why and how Branding is much more important and difficult than Sales, Marketing Communications and CRM. Branding much more important because it is the cluster of ideas that determine what the business means to prospects, and which transform prospects into customers. Branding is more much more difficult because it has to overcome the resistance, not only customers inertia, but often even their existing use of competitors. While Sales and Marketing Communications and CRM are both necessary functions, they are ultimately mechanisms for delivering the brand message through their unique media and interactions to prospects and customers.

Why Do You Need A Brand Agency?

The purpose of a brand agency is to maximize the impact of your marketing investment. It is to make your brand work the hardest it possibly can. This is because your brand is independent of the money you have available to support it. So the greatest single value to be gained from a branding agency is the best brand positioning and communications that your product or service can support on a sustainable basis. Both you and your competitors have a marketing budget. Your advertising and media agencies are there to make your money work as hard as it can. They can choose different media, or schedule the media differently, or have different advertising and packaging. But no matter how hard they try, their ability to increase the power of your marketing investment is limited. This is because it is your brand that will most determine whether your prospect will choose your product or that of your competitor. In a nutshell. You need a brand agency. It is your best way toward making sure you get the most bang out of your marketing buck!

Strategies on Brand Building by Top Brand Gurus

Brand is not a logo. The test is that if one removes the logo, will one still be able to recognize the brand ! The fundamental law of Marketing is the Law of Leadership. It is better to be first than to be better. Microsoft launched in ’81 while Apple launched in ’84. Apple is better in hardware, software and other areas but has only 3% share while Microsoft has 94% share. Inspite of this law, every company focuses on being better. The best voted Marketing book in America is titled “Simply Better”.

Logo Designers - The 5 Point Plan To Designing A Stunning Logo

If we had a dollar every time somebody gave us their opinions on what makes a great logo we'd be able to at least buy a round or two round The Porter during happy hour (providing they'd allow payment in dollars). So, are there any big secrets to putting together a recognisable brand? Indeed there are my friends, read on if you dare...

Better Brand Building

This article is about the benefits, pitfalls and thinking that were involved in a building a new brand. While it’s my story of involving my speaking business, you should think about your own story, your passion, and what fits into your life. CAUTION: Realize this, it’s taken a LONG time, it was hard work, and it was painful at times. If you’re not willing to experience those things then keep doing what you’re doing.

Small Business Success

It may surprise you how a few basic tips can help you to grow your business.

How To Build A Global Brand

The Global Brand enables organizations to take advantage of economies of scale with regard to marketing investments. The Global Brand is much more difficult to develop. A Global Brand Positioning architecture has four layers. it also has uniform brand name and graphics across all countries. However, the execution of brand communication in each country must take advantage of local idioms and situations to maximize local relevance of the global brand positioning.

Branding – Makes Your Product Distinctive In The Marketplace

The success of a given branding effort depends on whether a competitive advantage can be established in the minds of customers-

What is Web Branding Anyway?

This article provides a broad overview on the subject of web branding. This includes what web branding is and what it is not.

Save Time Writing Branded Materials With A Content Blocks Document

Create a content blocks document that contains all company branding information so you can access it easily when you need at a moment's notice. Learn the key elements of this great tool here.

Remove Your Risk When Marketing

This fact is your biggest opportunity if you have the courage to look long and hard at your own business model and marketing strategy. Rest assured that most of your competitive set lacks the fortitude for such assessment - except, of course, the new market leader who rises to everyone’s surprise. Upsetting the apple cart is the recipe for success. Keeping to the old model is the recipe that the market leader hopes you salute in dead earnest.

Corporate Identity Colors

This article is about understanding the meaning of colors when designing corporate identities. Knowing the difference in the use of colors will help give a company its personality that is recognizable by customers.