The 3 Main Problems with Branding

Branding problems really boil down to three main scenarios. Companies that learn to overcome these challenges and be authentic with branding will gain a competitive advantage.

What Does Your Brand Smell Like

Close your eyes for a moment and think of the smell of freshly baked bread – what does that wonderful warm smell remind you of? Perhaps it takes you back in time to your childhood, to Sunday mornings when you used to walk down to the corner bakery to buy a fresh loaf dusted with flour. In the same way that an everyday aroma can instantly take us to another place and time in our minds and remind us of people and places, so too is it possible to associate your brand with an aroma in the minds of your customers and clients.

Famous Corporate Name Sell-Outs

Sometimes people can buy out a name when they buy out a smaller company which has a single product or range of products that are very well known. An example of this is the Macromedia buy out by Adobe where the products retained their original names to retain consumer identification.

Apple Gets Sued Over The iPhone

There may very well be other products out there labeled iPhone, but Apple has made the biggest splash with theirs. They shouldn't be surprised that they are targeted by Cisco. What surprised me is that Apple went ahead with the unveiling while the name was still unsecured.

Corporate Branding: A High Priority For All Companies

A recognizable look is the key to the success of many small and large-scale businesses. The company logo is the primary symbol that identifies business from its competitors.

Unearthing The Unspoken Through Storytelling

The best brand strategies are successful not because they are unique. Rather, they succeed because they show the customer that they have been heard and understood. And that requires a process of listening differently...

You Are Your Brand

The importance of branding to success of any business

Comparing Branding To The Accounting Principle Of Goodwill

Branding is very similar to the accounting principle of Goodwill.

Branding Blunder—Creative Technology's Mistakes

While Creative Technology is one of earliest companies that manufacture MP3 players, they have lost out big time in the market place to Apple. Here is a clear comparison of marketing and branding moves both companies made.

How To Unlock the Door to Your Brands Success

Your business is special, but often the infrastructure of successful businesses are very similar. Read on to find out why the inner workings of your business isn't as different as you think.

Recognition…Is Your Celebrity Endorser Someone People Will Recognize

Celebrities are always in the news. Hopefully your celebrity endorser doesn't end up on the wrong end of the law. It is becoming more commonplace. Money brings power but many celebrities don't know when the going is good and manage to screw things up...don't let your celebrity endorser make you a victim.

Create A Strong Logo To Be Visually Effective

A good logo design is considered to be the tool that gives the first impression of a business. It will help your company to represent it in the most recognizable way on the contemporary market. Here's why.

Naming Your Business Newsletter For Attention

When making decisions about the appropriate name for your newsletter, always keep in mind the image you want to project to your readers. If you maintain focus on the audience - your readership - success is guaranteed.