Review of Wordtracker

Researching for the right keywords is the most fundamental step of internet marketing today. Here's a review on Wordtracker software.

Cyber-Desiderata (Advice to the Neophyte Webmaster)

Adapted from Max Ehrmann's Poem

Keyword Research And Analysis

Keyword research and analysis is one of the most fundamental components of search engine marketing. If you want your website to rank high in the major search engines, keyword research and analysis is utmost important.

PPC Or SEO-Which Should You Choose?

The number of consumers making purchases online continues to rise, many companies now use Search Engine Marketing (SEM) to try and drive more visitors to their web site so they can take advantage of this growing market.

What Search Engines Value in 2007

Organic search results are 70-80 percent more like to result in a click through to your website.

The New Yahoo!

Yahoo! has finally released the long awaited update to their PPC platform. So what's all the fuss about?

Halo Effect On Google SERPS

Halo effect, as defined in Wikipedia, is 'cognitive bias in which the assessment of an individual quality serves to influence and bias the judgment of other qualities.' When a person is thought to be good or bad at a particular thing, he is thought to be the same even at other things, though these things are as diverse as possible.

Website Content for SEO – Why Websites Are Getting It Wrong

Why you don't need to keep adding content to your site for good SEO. Build more content, every expert is telling you to do it. Add more pages, add free tools, put in a forum, write 100’s of articles, put up a blog and so it goes. Even the search engines tell you… more is better. Well I say what a load of rubbish!

Professional Secrets of Website Development and Content Management

For most people starting out developing their first website the big challenge is building and publishing their site. Few appreciate that initial step is only half way towards their success. They must also apply search engine marketing methods to win traffic. The trouble is, search engine marketing advice that works is hard to separate from the confusion of ill-informed and obsolete advice available on the internet. And because good advice is valuable, it may be costly.

Search Engine Marketing 109 – Some Advanced Thoughts on Search Engine Ranking Strategy

How about an overall strategy? Here is one I have been using lately with some success. Go in to a keyword tool and find keywords that have at least 1000 monthly searches ( I find that a #1 spot will get you about 400 visits, if there are 1000 monthly searches), and less than 5000 ‘results’, or what I affectionately (or not so affectionately) call my ‘competition’.

Search Engine Marketing Tips Gives You A Perfect Direction For Success

Search engine marketing tips helps in improving the visibility of your online business on the search engines. It is a source of important information for experienced professionals, as well as beginners.

Keyword Lists Service: Is It Time You Made an Overture?

Yahoo is coming after Google. And they are doing it by way of Panama. If that idea is causing you confusion, well, you are probably no more confused than millions of website owners who have, for the past few weeks, been bewildered by the on again/off again status of Yahoo's public keyword search tool Overture. That's because Yahoo, through its new advertising software Panama, is changing their advertising business model.

Free Search Engine Submission - Is It Really Free?

How can you build up traffic to your site? Developing your site is only the first phase to the complex process of online marketing. Getting your site to become visible to your prospect is next. Because what will be the significance of making a website if no one can ever see it.