Brand Management: Defining Your Brand Position

What does your brand stand for? What do consumers want from a brand and how can your organization deliver that need.

Personal Branding - The Foundation Of Massive Success

The concept of using personal branding to spread the word or market a product is one that can be traced back many centuries. During ancient Roman times, leaders were known for decorating money with their faces plastered across the outside of coins. Today, where would KFC be without the Colonel or Wendy's without Dave Thomas' freckle-faced girl? Personal branding has without a doubt become an easily recognizable approach towards marketing a business, product, or service.

Perception Is Reality - Are You A Pink Flamingo?

Surely you know what I mean. Those gangly looking birds that stand on one twiggy looking leg. Their beak (or is it a bill?) is hooked and black. And they flock by the hundreds at the watering hole. Thousands maybe, all together and...

Logo Mats Create A Great Impression

A well designed logo mat will have a positive impression on your staff and visitors alike by reinforcing your company branding.

Economic Development Marketing Tricks to Watch Out For

Anyone who knows about Economic Development Associations realizes that they are forever trying to put a good spin on things. For instance if their city is the number one city for car thieves, they will find some other statistic to plug. Such as our city suburbs have the lowest murder rate of any city in the state. In fact sometimes it is what they don't tell you which is actually very telling.

How To Win A Slogan Contest - Slogan and Branding

As the benchmark of any good advertising campaign, a slogan or tag line is the lasting impression it has on the consumer. A great line can be worth its weight in gold. It often plays role as the brand's core promise, rather than a pithy memorable phrase. A slogan can be a call to action, not only for the consumer, but also for the entire organization and sales force.

Branding with Promotional Products

Branding is the rather subtle art of getting your business name out in front of the buying public. Branding with promotional products is an excellent way to achieve this goal.

Marketing Your Vision

Marketing your vision is critical to your overall branding to your target market. The vision should be a guiding passionate statement that ties into the core fabric of the company, its products, people and potential clients. There are many examples of strong brand association like Pepsi, McDonalds, GM and Wells Fargo Bank.

Minding Your Own Brand - Do You Love Me?

Focusing on Quality, Service, and Price to market your company is as irrelevant as doing the Mash Potato and the Twist in a techno dance club. Customers are looking for more. Instead, find a unique way to stand out from the crowd if you hope to build a lasting relationship with a prospect.

Are You Good, Great Or Awesome?

There are three kinds of businesspeople...

How Much Is Your Logo Worth?

Nowadays, with the rapid progress of high technology, (almost) nothing is hard to do. Everything is easy, even more, things are done instantly. People get less care about the quality, it seems like it's not important anymore. The word good is replaced with instant. That's what people need.

There Is No Such Bad Logo

Logo is very subjective. Some people would say that McDonald's logo looks good, but some other people would say the opposite, or even hate it.

Copywriting For Your Scrapbook Business

If you can't afford to hire a copywriter, you need to make sure that your writing sizzles. Try these fast tips for creating commanding copy to generate interest on your website.