Super Bowl Commercials = Big Bucks in 2007

While many fans are anxious for the big game itself, business executives around the world have their attentions turned to Super Bowl commercials. Much of the next week will be focused on the best-known or most-famous commercials that have aired during the history of the game, and everyone will be talking about the big spots that are set to air this year.

As Walgreens Goes, So Goes the Country

If you are even sleepily observant you have seen digital signs at the curb, under the big Walgreens logo. BIG Deal, you say. They ARE a big deal because they are not your father's digital signs with letters made of light bulbs that are turned on and off to make a scrolling pitch for headache remedies at half price. These boards are digital. Sort of a scaled down version of the jumbotron giant TVs in all the big stadiums.

General Print Guidelines for Trade Show Photomurals and Removable Graphics

We strongly recommend that you plan extra lead time into your job for the purpose of obtaining printed proofs of any job output - without proofs we cannot guarantee your satisfaction. Plan at least two full weeks from the time of art submission to receipt of final graphics for the purpose of proofing.

What Color is Your Yellow Pages Ad

In the beginning, Yellow Pages ads were, well, yellow. With black type. Then, in an effort to jump start sales, the clever people who invented Yellow Pages in 1886, the Reuben H. Donnelly Corporation, figured an inexpensive way to add red to the ads. Red borders, red type. Higher rates.

Satin Paper and Large Format Printing - Pros and Cons

Some pros and cons to satin paper. Quality. Quick drying. 16 million colors. Compared to other papers and thicknesses.

How to Create a Good Letterhead Design?

A letterhead is a part of a very effective business package. You see the letterhead has a great influence on your image, specifically on how your company is viewed by your potential customers. It is your initial move to introduce your company to your prospects.

Elements of a Good Envelope Design

Envelopes are very important in mailings. They are widely used for sending printed materials. But envelopes can contain more than just another mailing for your customers.

The Essence of Calendar Printing

Calendars are used nowadays for marketing purposes. What most people think is that calendars are only used to organize meetings or tasks. But they don't see the potential that the calendars have in improving the marketing stand of a business. Not all people know that calendars can be a perfect gift or promotional giveaways.

Traditional Retail Advertising is Ineffective

A recent online study by Deloitte and Touche uncovered that two thirds of store visits during the 2006 holiday season were not influenced by holiday advertising. It turns out that most consumers picked stores because of their pre-existing familiarity with the stores and the stores locations. Additionally, the products purchased were researched on the internet.

Practical Guide to Catalog Printing Services

Catalog printing services are everywhere. So there’s no reason for someone who’s dealing with a catalog printing project to worry much. But come to think of it sometimes people may find it difficult to select the printing service that suits them well. These people are those that don’t make a plan for their print jobs. As a result, they end up picking the wrong one.

How to Keep the Newsletter Printing Cost Low

Newsletter is a type of publication that provides news or information that is relevant to a special group. There are different kinds of newsletter. There’s the online newsletter and the newsletter in print.

Significant Steps For A Successful Business Card Printing

Business card printing had tamed to give in significant contributions in the print and web industry. It is this medium that businesses are able to keep their clients in tact and as well as establish a remarkable corporate identity in the market. Business card printing companies had cluttered to give in valuable solutions from the smallest detail of your cards from logos, design and informative contents.

How to Create an Impressive Brochure

Brochures are very useful in promoting any type of business. No matter how big or small a business is. But for a business to be effective in its promotion, brochures that catch the eye are needed. To achieve this you should take into consideration how you brochure will look like. Think of a design for your brochure that reflects your company image.