Email Marketing - How to Organize Your Email Campaign II

If your purpose is to sell a $5000 coaching program, then every email should have that in mind. Now, you don’t want to push the $5000 program in every email. In fact, you may create...

Email Marketing - How to Organize Your Email Campaign I

The first thing that you need to do is when you begin to organize your email campaign is to ask yourself what it is you want to accomplish with your email campaign. What is-

You're Naked Without Content - Leads Generation

Self-directed lead generation is a process of give and take. You must give something in order to receive something. The Internet has always been and will always be starving for content. If you become a provider of quality, targeted content, prospects will gladly give some basic information in order to receive the Information that they desire.

Autoresponder Marketing: Email Courses and Autoresponders

It is far easier to convince a first time visitor to give you their email address, than it is to give you their credit card number. By offering a free gift in exchange for permission to send emails, you can increase the likelihood that the customer will take action and, consequently, allow you more opportunities to make a sale.

Autoresponder Marketing: Email Marketing With E Newsletters

Over the years, too many marketers have used SPAM or send promotions with ridiculous promise of wealth for little or no work. The effect is that email marketing is looked down upon by many consumers, reducing their efficacy.

So You Want To Pick An Email Provider?

There are so many email providers out there that it can be difficult to figure out which one will best suit your needs. Here are a few things that you need to look for.

Email Marketing - How Often Should You Mail? Part 2

Having said that, what are common frequencies? Most marketers mail about 2 – 3 times per week. Many mail once per week. Less than once per week, and...

Email Marketing - Why Should People Read Your Emails?

Why SHOULD people read your emails? I think that sometimes people set up these lists, add in a bunch of emails, send people to a squeeze page, give them a gift, then...

Best Practices for Email Marketing

If you run a small business, then you probably already know that one of the most successful, cost-effective marketing strategies available today is email marketing. Email campaigns are great for small businesses because they are typically inexpensive, very targeted, and the results are measurable, allowing you to track things like click-thru rates, opens, bounces, and resulting web traffic patterns. But like most other marketing initiatives, there are some basic strategies you can use to improve your chances of success. To make your email campaign as effective as possible, try to follow these best practices:

Spam Filters do Generate False Positive

A big part of online marketers fail to understand the real score of their mailings. A message prompt like 'message sent' is not a guarantee that the message reached the prospect's inbox.

3 Steps to Create an Email Distribution List from a Category in MS Outlook

It's rather easy to manage an email list in MS Outlook and send everyone an email in one fell swoop--it's called a Distribution List. But what if you need to create a Distribution list of 100+ individuals? It's no fun to add the email addresses one at a time. But here's an easy and fast way to gather that list up by category and create the Distribution list using a custom view and a little cut-and-paste.

Email Marketing - How to You Create Trust With Your Subscribers?

In short, the way to create trust with your subscribers is to always be consistent. Do what you say you are going to do. If you cannot do it, do not say that you will. If you tell a story, make sure it is the truth - so that every time you tell the story it is the same...

Email Marketing - How to Get Higher Open Rates in the Long Term

One of the primary considerations that you will want to keep in mind when it comes to email marketing is learning how to get higher open rates in the long term. In the end, learning how to best program your email marketing efforts with an eye to higher open rates over the course of the longer term is a fundamental step towards ...