Starbucks is Being Sued for $114 Million for Faulty Email Campaign

Lawsuits in America have now gone too far. This one tops them all and is more ridiculous than the McDonald’s lawsuit that awarded $2.9 million to an 81-year-old woman scalded by McDonald's coffee. Wow, I didn’t know coffee was supposed to be hot - come on now!

Avoiding E-mail Filters – 11 Tips for E-Newsletter Success

You use your e-news and email campaigns to spearhead fundraising campaigns or drive recipients to register for an upcoming program, and you count on reaching those readers. But beware. Filters are having an adverse impact on your organization's e-newsletter and email campaign distribution, whether you know it or not. Here are 11 tips to help you avoid email filters to increase your delivery success rate.

Spam Filters - Why are they Harmful for Marketers and How to Avoid Them

Spam is one of the most irritating words these days, especially for email marketers. It not only affects those who are at the receiving end but also those who SEND emails. To combat irritating junk spam filters of different Internet Service Providers (ISP) are outdoing each other in evolving out new ways to filter junk email. While this is good in weeding out real junk, even the legitimate email marketers are affected by it, because spam filters sometimes filter out legitimate emails as spam. So what happens is that if you have a large list and a lot of your emails are filtered out chances are that only 1% of your subscribers are reading your message.

Viral Marketing - What Is It At All?

Now what the guys at Hotmail did(before they sold themselves to Microsoft)was that they used to offer free mails service to people(at that time even the concept of free email was relatively new)and would advertise its free service in the footers of the mails sent from person to person(something like, Click here to get you FREE Hotmail account)

Email Optin Lists- So Do Your Customers Buy On Their First Visit?

Slick web design and great programming alone may no be enough to capture your visitors attention. How can you turn your casual visitors into cash even after they have left your site?

How To Send Bulk Email

For modern business, bulk email?also known as spam mail?has become one of the more successful ways to market and advertise a company?s products and services. But like any marketing strategy, bulk emailing has its share of advantages and disadvantages.

Beyond the Bulk Box - Tips to Find the Best Email Marketing Solution

Email marketing is simply the most cost-effective means of all Internet marketing channels. With the flexibility to narrow down and target future customers without the expenses of postage, paper, etc.

Basic Email Marketing Etiquette

Learn why it's important to do email marketing the right way.

Email Marketing - What Does Content Have to Do With Email Open Rates?

Is content or headlines the primary leading factor in long term email open rates? Find out here.

Marketing By Email - Get Personal And Avoid Failure

Marketing by email is an extremely competitive medium, especially in view of the mountains of spam cluttering email accounts around the globe. Learn to use three crucial fields properly in your email program to make you stand out and get noticed.

Master of Your Domain

In business, your email address can be as influential in representing you as your birth name is in your everyday life. The email address you choose could affect how clearly communicated it is over the phone, how well it is remembered, and how quickly it can be found when someone needs it most.

Email Marketing : Is It Really That Easy

Email marketing can produce very disappointing results... and thus, can be very frustrating. But if you know how to avoid the changes and pitfalls related to email marketing, you can significantly increase your income.

Ramp Up Your Email for The Holiday Season

Ramp up your email marketing for the Holiday Season.