Getting Help For Your Next Email Marketing Campaign

If you are new to email marketing or you're getting ready to kick off a new campaign, then it might be a good idea to bring in someone with a proven track record to assist you. This could be a consulting firm or professional in the email marketing industry. Since email marketing is constantly changing it will probably be money well spent to get someone to assist you. You will not only get their expert advice but also some valuable training as well.

Email Marketing - How to Structure Your Email Campaign

Because every email campaign is different, and will be structured differently according to the goals you have for it, I am going to share with you some ideas for some elements of the structure of your email campaign, and also share with you my email campaign structure.

Email Marketing Campaign - Ideas for Structuring Your Email Marketing Campaign

You can include free gift emails, these build incredible loyalty. And one thing on free gifts – they must have some non-free value. If you give away free junk, it will not earn you any kudos with your subscribers. Anything you send to your subscribers will be a reflection of you and the quality of your products. Your subscribers will expect the same level of quality from your free gifts as they do whatever they pay you for. And they will assume, if your free gift quality is low, that the quality of your paid products is also low.

Email Letter Writing - How to Write Content and Free Gift Emails - With Examples

The nice thing about free gifts is that people really appreciate them. Sometimes if I have been sending out a lot of sales or referral letters and my list responsiveness has gone down, I will send out a few free gifts to spark things back up – and sales usually go back up!

11 Sure Fire Techniques to get Your Email in My TRASH Folder

ATTENTION email marketers! Here are some highly effective methods to get your email advertisement, that you worked so hard on, sent straight to my trash folder thanks to my awesome filtering software!

High Risk vs. Low Risk Email Marketing

Pros and cons of High and low risk email marketing-an overview.

Optimising Your From and Subject Fields

How important are the 'From' and 'Subject' lines? In short: Very important. These are the factors which will decide whether your email gets delivered to the inbox or to the junk mail box.

Testing Email Campaigns

Testing of your email campaign is all important... not only do you risk your campaign being a flop, but you also risk your reputation being at risk if you send a badly formatted copy. You can test the factors contributing towards the deliverability of the campaign as well as the factors contributing towards the overall success of the campaign, which includes open rates and response rates.

Get Your Emails Through The Filters

Follow these critical steps that are essential for your emails to beat the filters and get to your readers.

Email Marketing - How to Write Referral Letters

In referral letters, my main goal is to get my subscriber to click a link to another page, whether that is another web site, a sales page, or a squeeze page for another opt in email list. In this case, I simply write the email in such a way that I am adding credibility to the product offered. Now one thing that is important here, is that ....

Make Money With Bulk Email Marketing in 4 Easy Steps

Yes, it is possible to make money with bulk email marketing. If you’re not already using email as a means of promoting your goods and services, then now’s the time to start. Four easy steps will put you in the money:

Direct Email Marketing – Is It Worth It?

There’s a misconception that direct email marketing isn’t worth the effort. Nothing could be farther from the truth; consider the alternatives. In 1995, Dartnell's 28th Sales Force Compensation Survey estimated that the average cost of a sales call, whether by telephone or face-to-face was over $95. Some estimate it to be much higher! And the cost probably hasn’t gone down much since then. But compare that number to the average cost of a direct email marketing campaign which is mere pennies per impression and the value difference ...

Email Marketing Tips - Building A List Versus Creating A Product

The two heavy weights of generating profits on the internet finally meet in this one of a kind showdown, but which will emerge victorious and end up being crowned the winner?