Moving a Business Relationship from Free to Fee: Turning Strangers to Friends with Power of Freebies

In the last issue I shared with you a technique for getting permission to follow up with people who have seen you speak on stage. This was just one example of a tactic for filling your pipeline. In these next two issues we'll look at one of our favourite and most powerful tactics for attracting new leads and turning complete strangers into customers as efficiently and enjoyably as possible. So buckle up and hang tight as we take another trip down the Lean Marketing Pipeline...

Back-to-School List - 10 Tips for Trade Shows

This is a great time to review your trade show program in the same way you prepare for school.

Set Yourself up for Trade Show Success

Of the many mistakes small business owners make, a big one is participating in trade shows and business expos without a strategy for turning those marketing opportunities into sales. Here are five tips to get you started...

3 Ways to Increase Your Sales

What is marketing? Learn what marketing really is, and the three most important things to do to increase your sales.

We Will Make It Back----- A Fictional Story Based on Fact About Sales Management Success

Bill, the vice president of sales reflected on his past. For a brief moment he was back in the jungle on the outskirts of DaNang, Vietnam. He made a speech that day too, a much more important speech. He peered into the eyes of those men he had to lead also. Young men, young warriors, young marines that looked up to him as their platoon sergeant. He looked at them and told them he believed in them. He made them a promise that day. He promised he would take them back, take them back home.

Want to Increase the Amount of Business that Your Firm is Getting?

Are you having trouble understanding basic business development practices? Do you feel you are not getting the most of out your existing customer base. Alex Margarit (www.alexmargarit.com) shows you some simple business development tips to help you increase your company's sales revenue.

Promoting Your Private Label at Industry Trade Shows

Learn about clothing trade shows you MUST attend to promote your private label clothing company.

How Do I Get More Business? Where's The Magic Wand?

It get's very lonely staring at the phone waiting for it to ring. How do I get busy enough that I stop watching the clock?

How to 'Work' a Trade Show to Find Companies to Buy

Trade shows are excellent opportunities to define companies that may or can be for sale. You may never get an easier opportunity to approach a senior executive or business owner than at a trade show!

Kids Shopping Cart Cars

Certainly by now you have seen those new ultra-long SUV type shopping carts, where the kids sit in the plastic car in front and pretend to steer down the isles? They are excellent for Store Managers as it keeps kids from pulling items off the shelves.

Being a Good Coach

Andre Agassi, Brett Favre, Christine Aguilera, what do they all have in common-a good coach. Being a good manager or leader is essential to developing your staff. Find out how a few simple techniques can coach your staff to success!

Best Price or Biggest Margin?

Explains why salespeople offend prospects and lose sales by trying to get the highest price possible in their proposals.

Hire Top Sales People Each and Every Time

The most important aspect of any business is recruiting, selecting, and retaining top sales people. Research shows those organizations that spend more time recruiting high-caliber people earn 22% higher return to shareholders than their industry peers.