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Clothes - The Grandfather Of Retail
Clothing is considered to be the coverings for the human body or limbs, also including coverings for the hands, feet, and head. It has adorned the human form since 30,000 B.C., according to current archaeological research, and has developed into a symbol of wealth, status, and value. Because of this symbolism, humans the world round desire clothing that will grant the perception of importance and acceptance to other humans, and thus, the market for the sale of clothing is extremely alive. Whether the desired social message pertains to social status, occupation, ethnicity, marital status, or religious affiliation, clothing provides the vehicle to broadcast such messages. In the retail business, it is important to understand this human fixation in order to best provide the garment tools that human desire for their everyday lives.
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