Increase Sales With Reference Accounts

If you ranked all the tools in the marketing tool bag which includes product promotion, pricing, advertising, personal selling, and public relations, you will find that reference accounts top the list in effectiveness. Reference accounts are the most believed and trusted form of marketing. Let your happy clients do your selling for you.

Jewelry Is Its Own Decoration

The purpose of a retail display is to make products stand out, rather than blend in to a beautiful display design. This could not be more true for jewelry displays...

Making the Most of Mannequins

The Mannequin has ruled the land of retail clothing fixtures for over a hundred years...

Grow Your Business Sincerely

People like to do business with those people they know, like, and trust. You can't be that person if you're always trying to sell to people. Try getting to know them and show genuine interest in them and their needs.

The Myths of Selling

For more than a decade I have the opportunity to interact with thousands of salespeople and I have discovered a few myths that many of them have fallen prey to.

Why I Bought Private Medical Care and Why You Should Sell on Value and Never on Price

Saying that value is more important than price when selling is not enough. You actually have to believe it. If you don't really believe it, when the chips are down… you'll discount! Isn't it about time that salespeople started being a bit more honest with themselves?

10 Killer Ways To Multiply Your Sales

This article outlines ten important tips on how to increase your sales for your business, products and services.

15 Ideas For Creating A Successful Sales Team

Every good team leader is looking for ways to improve team moral. Here are 15 ideas you can use to create a successful sales team.

Everything You Want To Know About Selling

Would you like to be the kind of salesman who could sell ice at the North Pole? The first thing you have to do is stop selling ice. I'm serious. The folks at the North Pole don't need it. It may sound counter-intuitive but if you can find out what they do need, want and like you can charm them into buying that new ice maker every time.

Improve Sales through Rebates and Incentives

People love to receive something for free. This is a fact that you should take advantage of it if you want to attract new costumers and improve your sales.

Opening a Dollar Store - Selling Impulse

One of the best methods for adding extra dollars to the average sale when you are opening a dollar store is by adding the right impulse items to your store. Yet there is much more to the formula than just adding impulse items. Those impulse items must be the right items for your store's shoppers, they must offer the right profit margins and they must be merchandised in the right ways to draw interest and to maximize sales.

The Right Mortgage Lead for The Right Loan Officer

If you are a mortgage broker or loan officer on the market for mortgage leads, you must first decide which mortgage lead is best for you.

Want To Sell More? Just Ask

This three letter word is at the root of more failure and success in sales than any other I know. People who consistently succeed in sales, whatever success means to them, do so because they ask for what they want. Salespeople who tend to fail do so because they fail to either know what they want or to ask for it.