Beyond Free Mints: 4 Keys to Tradeshow Success

It's 10:15 am Sunday morning. Hordes of wandering guests stroll through the tradeshow hall amidst hundreds of booths and exhibits—including yours. There is little or no chance these people will enter into business with your company.

Charismatic Communication: Conceptual Entrapment - How Metaphor Governs Our Lives

Researchers have built up a formidable body of linguistic research that proposes that deep metaphoric concepts govern what you perceive, how you negotiate the world and how you communicate with people. They prescribe the way you function right down to the minutiae of daily life. Knowing how metaphor giverns the perceptions of audiences is an essential tool in charismatic communication creating

Charismatic Communication: Conceptual Entrapment - How Metaphor Governs Our Lives (Part 2)

Metaphors that are deeply embedded in our culture are relatively easy to identify because of the number of linguistic markers associated with them. In this article you will encounter a conceptual metaphor that has the power to hijack rational and reasonable behaviour.

Packaging - Sometimes A Real Pain

Packaging is a great thing but it can sometimes go too far. We take a look at some packaging that can literally make us go crazy.

Packaging - More Painful Packaging

In this last of a two part series on packaging that can be a real pain, we'll take a look at some more packaging nightmares from cereal boxes to Life Saver wrappers.

The Mother of all Prize Fights

How do we make decisions? And, how does the way we make decisions affect presentations, training, education and speeches. In this article, the author calls attention to a recent study that suggests emotion is the key to moving learners towards the results you want.

Presentations to the American People

When giving a presentation to the American people it is important to talk with conviction and strength of character. Anything less is unworthy of such a great nation and its people. We live in the greatest nation in the history of mankind and it is unfortunate that those who were in charge often talk without conviction. Our current president seems to do a pretty good job when he is talking directly to the American people.

Presenting Facts to Decision Makers

All too often in presentations those giving a presentation to the decision-makers will in fact talk too much. The decision-makers have summoned the presenters to discuss with them their proposal to help solve a problem of the decision-makers. The decision maker or decision-makers did not call upon the presenters to give them a three-hour lecture on every single aspect of the situation or scenario.

Humorous Motivational Speaker - What To Look For In A Speaker

Being a humorous motivational speaker and trying to motivate people is a difficult business, influenced by a myriad of psychological and environmental factors which alter from person to person, from company to company and from manager to manager. Then try to add humor to the equation and you have the need for a professional humorous motivational speaker. Many humorous motivational speakers are members of the National Speakers Association and have access to other humorous motivational speakers to share ideas and try out their new material.

Effective Usage of Power Point Presentation

Why we are opting for Power Point presentation often? It's an effective way of communicating, teaching, and learning. Anything which conveyed through pictures will capture all our minds quickly and reside inside easily. Isn't it? Now we are going to discuss about how to make this effective communication more effective and perfect.

Top Seven Ways to Improve Your Presentation Skills

Anyone aspiring to work in an executive capacity must to have refined presentation skills, however, few people are naturally eloquent speakers. Public speaking is difficult for most, but with a little help, you can polish your skills and impress even the most critical audiences. Use the following ideas to diminish your anxiety and improve your presentations.

Presentation Tips for Beginners

Nervous about your next presentation? Does standing in front of a live audience make you want to run and hide? You more than likely to need to spend more time on planning, and less time on needless worry. New Zealand presentations coach and media trainer Greg Ward explains.

Licensing: Help To Grow Existing Product Lines

The attraction of licensing trademarks for business intentions appears to be at an all-time high, mostly in the fashion arena where consumers are buying more licensed products and brand names than ever before. For retailers, licensing opportunities provide them with a point of difference from their competitors.