Marketing and Sales in A Presentation

When giving a presentation you are engaged in both a marketing and sales activity.

Licensing: Help To Grow Existing Product Lines

The attraction of licensing trademarks for business intentions appears to be at an all-time high, mostly in the fashion arena where consumers are buying more licensed products and brand names than ever before. For retailers, licensing opportunities provide them with a point of difference from their competitors.

May I Have Your Attention, Please? Five Ways to Retain Focus and Stay in the Moment

Whether you find it difficult to remain attentive with customers, peers, family or yourself, the ability to remain connected without daydreaming is possible. So how do you stay present and in the moment? The following are five ways to help keep your head in the game and strengthen your attentiveness skills:

Seven Great Networking Tips for Trade Shows

Trade shows require a lot of effort, preparation, and investment. If you're planning on going to a trade show, it's important to get the most out of it possible. And you won't do it by being a wallflower.

The Paralyzing Fear of Public Speaking

Are you surprised that the fear of public speaking is the number one fear of our society – probably not. In fact if you are reading this you most likely suffer from this fear just like so many others. I don’t want to make light of people’s challenges; however I do believe that most people get themselves into a vicious circle of fear and poor performance. Clearly, it's time to break that cycle of fear.

5 Tips for Creating an Amazing Slide Show

Need to know how to create a great slide show for your next occasion? We tell you the top 5 things that will help you create an amazing slide show.

Why a Portable Table is More than Just an Add On to Your Trade Show Display

Many trade show display exhibitors spend countless hours researching the purchase of their trade show display as well as hours and thousands of dollars in the design of the graphics for that display, there may be a very important part of the puzzle missing if consideration has not been given to adding a portable table of some kind to the marketing environment.

How to Choose the Right Paper - Part 1

Choosing the right paper for your project is more complex than just picking the most expensive sheet and keeping your fingers crossed. In fact, you shouldn’t think about choosing paper based on the highest quality available, or the highest quality you can afford. Rather, you should figure out the most appropriate quality paper for your needs because most appropriate equals best.

How to Write and Deliver a Dynamite Speech - Part Three

Most presentation skills coaches teach you the mechanics of speaking that make you look and feel mechanical. That's partially because many of them are not paid to speak, they're paid to teach speaking. To be a truly amazing speaker however, you've got to move beyond mechanics to dynamics. A great speech is not just a bunch of words - it’s an inspiring experience. In this and other articles, I'll teach you how to be a dynamite speaker.

Simple is Powerful

Do you know that an average audience only remembers a fraction of the information presented after one week? This base line information is typically the emotion of the speaker and a few key points. If the speaker is passionate about what he or she is saying, then the audience will engage with this passion and more easily remember the simple points. Certain members of a speaker's audience will take action from the program because the simple, yet powerful messages will resonate (vibrate on the same frequency) with them. Understand that the simple messages are the most powerful.

Awaken the Voice Within

By practicing eight key techniques, a stronger and more confident voice will awaken within from the rubble of unfocused presentations, misused words, and unrehearsed programs. Your presentations will be more meaningful, get you invited back, and allow for a greater chance to add another perfect customer.

Speaking In The Light

If you want to be taken seriously, never 'practice' on a 'live' audience! When you stand to present information - be it to 2 or 200 people - does your audience hang on your every word, or hang out for you to finish?

A Second Chance for a First Impression

When I work with executives to improve their presentation skills, we achieve the best results over an extended period of time. This results in long-lasting changes versus the 'quick-fix' mentality that often pervades corporate America. The next time you goof and make a poor first impression take heart. When you keep meeting in person, ask thoughtful questions, listen without judgment, present a united front and are patient, you will get a second chance to remake your first impression.