Jump-Start Your PR Know-How and Results in Short Order for the New Year

Jump-Start Your PR Know-How and Results in Short Order in the New Year, Plus Tips on Blogging and Getting Oprah’s Attention From Experts Who Know the Score It’s a brand new year. You’ve got a fresh slate to turn your business into a publicity machine that generates favorable headlines that shine a light on your winning ways. In doing so, you can get known, build buzz, earn credibility, and generate a path of qualified leads to your door. What growing business doesn’t want more of all of that? Here's how.

Smart Media Communications; Part 1 Introduction

This is introductory article is the first in a mini series showing you how to understand the media markets, how to write press releases, how to get interviews and how to perform a national radio talk tour from the comfort of your home. If you need publicity, this is the series to keep your eyes on...

How to Write a Great Press Release and Increase Press Release Distribution

While paid advertising - especially Internet advertising - can drive highly targeted traffic to your site, many online businesses overlook a key component of any marketing and advertising plan: press releases and press release distribution.

Smart Media Communications; Part 3 - How To Write A Press Release And More

(Part 3) of a continuing mini series: Article provides experienced perspective into press release writing including important questions you should ask yourself. Touches on media kits, follow up techniques and source for free online wire distribution service.

Smart Media Communications; Part 4 - How To Do A National Radio Tour From Home

Part 4 of this mini series on getting publicity. This article provides tips and tricks to getting radio talk shows, how to handle them professionally for success. If you want publicity, this is a MUST READ.

How to Hire the Right Publicist

If you are a business owner, author, musician, actress or artist, you probably know how crucial it is to seek publicity. Advertising either costs too much, doesn't do enough or doesn't work for what you need - and you don't have the time to self-start a publicity campaign to get the PR you need to make your career a success. This is why you need a publicist to do it for you.

What Makes A Good, Newsworthy Story?

We all want recognition and we’ve learned that one way to get it is through the power of the press. Whether a press release or a feature story, it is wise to consider what makes something newsworthy. What makes a good newsworthy story?

How to Kill Yourself with Press and PR

Have you ever heard that you can kill yourself with the press? The press may not be expecting gratitude, but can be reluctant to overlook poor business manners. How can you kill yourself with press and pr?

What Works Best in a Press Release

After 20-some years as a public relations professional, the author shares his ideas on what works best in a press release, especially in light of the latest advances in Internet and Search Engine technology.

The Importance of Public Relations and Crisis Management Planning To Your Business

Are public relations and crisis management planning important to your business? The answer is simple and direct. Public relations and crisis management planning are not only important to your business, they are both CRUCIAL to your business, regardless of your type of business. In today’s fast-paced and ever-changing world, business is news. Plant closings, mergers and acquisitions, unemployment, strikes, labor negotiations, company expansions, building projects, construction-related accidents and catastrophes are often the lead story on the front page or the six o’clock news. Yet many organizations are totally unprepared or at least ill-prepared to handle the public relations and crisis management aspects of these events. This unpreparedness can lead to many negative and undesirable results for you, your employees, your clients and customers, your company and your business and industry sector.

Interviewing With Indian Reporters--International Media Training

India has one of the most sophisticated press corps in the world. Here is a guide on how to be interviewed by Indian reporters.

Press Releases Are Not Just For Big Announcements

Despite what you may, think press releases are not only for when you have important news or a big announcement to make. All it takes is a slant on what you are putting out and you can write press releases any time and get them published.

Free Publicity - You Need To Be Patient And Persistant

You want to create buzz about you or your company but don't know how to go about it. Well, Press releases are a great source of publicity.