How to Excel at a Televised Interview

Public relations are about communication as a whole. In order to get positive publicity out of a televised opportunity, one should consider every detail from the first to last impression. The publicity's outcome can spin in any direction - and it all depends on the show's viewers. Winning an audience is not just about being entertaining or informative. The guest needs to establish a bond with the host, the audience and the viewers. The situation is largely psychological.

Ten Tips To Clear Search Engines of Negative Press

If you’re in a situation where negative publicity is front and center in search results, there are ways you can reclaim search engine real estate for your corporate identity. Though you can’t make negative results disappear from the search engine indexes entirely, the following strategies can help them slip off the first few pages of search engine results.

A Sure Fire Credibility Booster... Let Them See Your Name in Print

Have you ever wondered how to differentiate yourself from the competition without reinventing the wheel? Are clients clearly happy with the work you do, but don’t seem to be sending you business building referrals? If given the choice between two sellers, would you buy from the one that advertised in your trade publication or the one that was mentioned or interviewed in one of the publications’ articles?

How to Write Optimized Press Releases

Niche Website Copywriting and optimized Press Releases - Secrets of your website success.

The Real Value in Getting Seen, Heard and Celebrated in Your Own Backyard...and Beyond

I’ve been giving a lot of thought to why business owners want publicity in the first place. It occurred to me that business owners don’t want publicity at all. What they want is to be seen, heard, and celebrated in their own backyards. When you earn recognition in the hometown media for your hard-won business success, expertise, and community contributions, more of the right people show up so you can do more of what you love to do. This is perhaps the most powerful benefit anyone can hope to enjoy from the credibility and impact that editorial coverage provides.

What You Need To Know About Press Releases

Press releases can help you gain exposure for your business, products or services and increase your visibility and credibility online. This article gives explains what press releases are and includes a sample press release.

What if You are Not Good in Public Relations?

Okay. So we've just been hearing things about those rosy cheek guys who can manipulate variables and make things appear as nice as they can. And they do get successful. They can make people believe even if sometimes, they don't even believe in what pops into their minds. In this case, the person just have the power towards public relations.

Creative Ideas for Business Cards

Business cards are one of the most common and seemingly un-creative communication tools in today's business world. This is exactly why you should make your business cards stand-out, and make an extraordinary and lasting impression compared to the competition for attention. This article includes some ideas to get your business card the attention it deserves!

The ABC Of Hiring A Private Investigator

A simple abc approach to asking yourself how to hire a private investigator.

Free Publicity Can Be Recycled

After you have written a press release and get it published, it is time to start over with a fresh one, right? Not so fast. You can recycle your press releases and still get very valuable free publicity.

Media Training: Credibility is the Key to Success

The key to a company's credibility lies in its ability to communicate. In times of crisis, this communication becomes more important than ever. To paraphrase a former General Electric slogan, in times of crisis, credibility is our most important product. Here are 6 ways to maintain credibility during crisis.

Publicity Ideas for Small Business Owners - Part 1

Many times small business owners need great ideas for publicity for the next few months. There are so many things happening in the news that a small business can use, I thought I would start writing articles to remind business owners to get out there. You have to go and stimulate publicity.

How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach

Too many people in business today are not media savvy and continue to make one mistake after the other in their dealings with the media. It is important for business people to become more media savvy and less media ignorant. There needs to be a commitment made to learn more about working with the media in a positive way. Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid: