Living In A Disruptive Age-Public Relations In A Rapidly Changing Era (The India Story)

Indeed, these are wonderful times we live in. I prefer to call this the Disruptive Age - an age where almost anything, anyone (and not to mention, any country) can disrupt even century old concepts, beliefs and businesses. An era where the old gives way to the new with ease, a time when anything is possible!

Crisis Communications Planning or What To Do Before-During Or After It Hits The Fan

Do you have a crisis management or crisis communications plan for your business or organization? Do you believe your business or organization is too small to need a crisis communications plan? Or do you believe that crises only happen to others? If you are like the majority of businesses and organizations today, especially small to medium sized ones, you answered NO to the first question and probably YES to the second question. And I hope you answered NO to the third question. Well, I cannot emphasize too strongly that no matter how big or small you are, every organization should have a crisis management and crisis communications plan.

Maximize Your Media Coverage

A writer or reporter working on a story will often contact local businesses for one of three reasons: to get an expert opinion from inside a particular industry; to obtain a reaction to a trend or recent event from a local business; and to gain background information on a complex subject. All of these reasons give you a great opportunity to position yourself as an expert and a leader. Use these five tips to work with reporters, and reap the benefits in good publicity.

PR Secrets to Unlock Your Promotional Potential

For many business owners, Public Relations (PR) efforts are a black hole, an unknown that makes them hesitant to invest time and money. Handled correctly and approached with realistic expectations, PR can be one of the most cost-effective tools in your marketing toolbox.

PR and Blogging in the Digital Age

The internet has created a global marketplace, not only for goods and services but also for thoughts and opinions. Businesses, both large and small, are becoming increasingly concerned by the proliferation of comments which can influence people’s buying decisions. Recent research suggests that PR agencies are aware that they need to engage this online chatter, but are unsure of how to go about it.

What is the Secret Weapon that Differentiates a Sizzling Firm?

Virtually all sizzling firms use a secret weapon to dominate their market. What is the secret weapon that differentiates a sizzling firm?

Media Tips From Your PR Doctor For Effective Electronic Media Interviews

Have you ever been interviewed by the electronic media. Have you ever declined an interview because you felt totally fearful and uneasy on TV or radio? Have you been interviewed and then wished you would have had the benefit of some tips to prepare for and deliver a more effective interview? Well, I want to offer you another set of tips or as I like to call it – another prescription from your PR Doctor – to use for your next interview opportunity.

The Importance of Public Relations and Crisis Management Planning To Your Business

Are public relations and crisis management planning important to your business? The answer is simple and direct. Public relations and crisis management planning are not only important to your business, they are both CRUCIAL to your business, regardless of your type of business. In today’s fast-paced and ever-changing world, business is news. Plant closings, mergers and acquisitions, unemployment, strikes, labor negotiations, company expansions, building projects, construction-related accidents and catastrophes are often the lead story on the front page or the six o’clock news. Yet many organizations are totally unprepared or at least ill-prepared to handle the public relations and crisis management aspects of these events. This unpreparedness can lead to many negative and undesirable results for you, your employees, your clients and customers, your company and your business and industry sector.

Press Releases Are Not Just For Big Announcements

Despite what you may, think press releases are not only for when you have important news or a big announcement to make. All it takes is a slant on what you are putting out and you can write press releases any time and get them published.

Dealing With the Press: An Ultimate Challenge

How many times were you misquoted? Too many? Often? Always? Never? Depending on how you answer this question you’ll know whether you were able to send your message right or not.

Free Publicity is Yours with Newsworthy Information

Free publicity is valuable because it is often more convincing than advertising. People believe a news story more readily than they believe an advertisement. The perception is that you must be doing something right if your products or services are featured in the news.

JetBlue '07 Valentine's Day Crisis - The Case For Chief Reputation Officer (CRO)

JetBlue's crisis response in the airline's Valentine's Day debacle has been superb. Because they are, by themselves, reactive, they miss crucial valuable elements - benchmarks and right timing to launch, creating uncertainty amidst too many unknowns. A proactive stance delivers predictable solutions. A chief reputation officer or CRO, however, fiercely protects this invaluable, yet fragile company asset, suggesting that a kairos (well timed and measured) response would reduce uncertainty and likely produce better, more predictable results.

The Potential And Benefits Of An Effective Press Release

Are you aware of how powerful press releases can be? Press releases have numerous benefits and if you are not using them for your business, then you are at a disadvantage.