Why Publicity Dazzles and Why You Might Consider a Publicist

When it comes to promoting your business, there are two stars, marketing and publicity. Here is how marketing and publicity work hand in hand, and why you might consider getting a Publicist for your business.

Free Advertising With Publicity - Part II

The trick is to make sure your press release is a newsworthy event.

Free Advertising With Publicity - Part IV

There's little doubt that successful people want to surround themselves with other successful people.

Powerful Business Etiquette Tips

Have you observed social gaffes and just plain inappropriate behavior at business meetings? Have you ever seen someone make a fool of themselves in a business meeting? Do you feel comfortable in knowing what to do as proper business etiquette in a business meeting? It is very important to know proper business etiquette because it is very critical to your image and the relationship building process. In my business career and in particular, during my business coaching endeavors, I have learned some very powerful tips to help avoid mistakes in business etiquette that are so easy to make. Here are ten (10) of my favorites.

Your Image Makes a Difference

What people perceive when they see your business becomes their reality of what your business is. Be careful to always portray an image of what you want your customers to feel when they see your image.

Ace Media Interviews - Think Like a Reporter

To ace news media interviews the spokesperson needs to think like a reporter. Here are three critical reporter mindsets the interviewee needs to address.

Press Releases Are Not Advertisements

Press releases are a great way to get free publicity. One of the main reasons is because readers don't regard a press release as an advertisement for your company. Find out why here.

Free Publicity Can Be Recycled

After you have written a press release and get it published, it is time to start over with a fresh one, right? Not so fast. You can recycle your press releases and still get very valuable free publicity.

Publicity Ideas for Small Business Owners - Part 1

Many times small business owners need great ideas for publicity for the next few months. There are so many things happening in the news that a small business can use, I thought I would start writing articles to remind business owners to get out there. You have to go and stimulate publicity.

The Importance Of A Well Written Press Release

Press releases are extremely powerful ways to get your business noticed, but if they are not written in a specific style, then they are simply not useful. What style are we talking about? In this article, the author details what elements successful press releases pay attention to, and gives you everything you need to know in order to produce an effective press release.

Use A Press Release To Explode Your Business Presence

Use press releases to get your online or offline business known from the free publicity that it will bring to your business.

21 Proven Ways To Use PR to Build Your Brand - Part Two

Public relations or PR is the best way to build your personal or professional brand. Many people think PR is about 'spin' but it is about building strong relationships with all your important stakeholder groups. How can you build your brand using PR? Here are the second seven of 21 tips.

Ten Tried & True Ways To Irritate Reporters, According To Your PR Doctor

Do you know what really irritates reporters? Many business people are totally uneducated as to how the media works and totally unprepared to deal with the media. And every day those people do things that totally irritate reporters. To help you become aware of and then avoid these irritating behaviors, your PR Doctor and your strategic thinking business coach has listed ten (10) tried and true ways to irritate reporters.