Optimized Press Releases: When Public Relations Equals PageRank

Among the most effective techniques that can help build quality links to your website is the use of press releases. In fact, using an optimized press release is a very powerful method of building links.

Media Training: When Doctors Attack

Late last month, The Washington Post ran a half-page story about Daniel Blejer, a 52-year-old who died of a human version of mad cow disease. The article pulled at the heartstrings and captured his personality so well that you wanted to share a beer with him. After we finished reading about the tragedy his family and others have had to endure, the article ran a quote from a neurologist at Seattle’s Harborview Medical Center. After pointing out that reusable biopsy forceps cost $800 each, the doctor made a cold – and totally unnecessary – statement.

Press Release Mistakes: How (NOT) To Get Your Release Tossed In The Trash Pile

Making any of these critical mistakes would be bad for business. Learn what to avoid when writing a press release.

Action: The Only Communications Measure That Counts

Learn why action is the only measure that counts when evaluating the impact of a communications campaign.

Avoiding PR's Biggest Pitfall

Above all, persuade your most important outside audiences with the greatest impacts on your organization to your way of thinking.

How to Plan Your Conference With Less Pain and More Gain

Conference planning seems simple at the outset, but it is full of potential traps for the unwary. This article attempts to provide sufficient information for you to organise a conference without the pain of dysfunction.

Are You Making These PR Mistakes?

Move beyond tactics and you'll be free to use the right public relations to alter the perceptions of your most important outside audiences, leading directly to achieving your managerial objectives.

Publicity: Repeat for Results

Just one well-placed, well-timed release can result in thousands of dollars in new business. It has happened for me, and it can happen for you, too. However, as with any other kind of marketing, publicity has to be done over and over again to continue getting results. I have also discovered . . .

Free Marketing Tip #1: Public Relations

If you think you need to hire a public relations professional to use PR to promote your small business, think again. PR is an excellent marketing tool for small business owners and independent professionals. And the best part is, it doesn't have to cost you a dime. Here are 10 steps that will make it easy for you to create a PR program for your business.

Managers, Why Stress Over Your PR?

The article assumes that you are a manager who needs and wants the kind of public relations effort that leads directly to achieving your managerial objectives.

Powering Up Managerial PR

Of course, calling brochures, special events, press releases and broadcast plugs what they are -- tactical devices -- does avoid confusing them with the broader, more comprehensive mission known as public relations.

How To Write A Press Release

Nine reasons the media won't use your press release from a professional speaker with more than 20 years insight in the media industry, and ways to improve your public relations release writing.

So Many Managers Doubt PR's Value

And what they probably are not getting are the quality public relations results they deserve, and the best that public relations has to offer.