24 Killer Press Release Secrets

Great tips on maximizing the impact of your press releases!

Incredible Results of Well-Written Press Release

Examines essential principles of the writing and composition of the press releases and provides an insight into the main steps of this process.

Online Public Relations Power

Online PR power is one of the most powerful promotion tools available to the business person. Regardless of the type of business you own or operate, you need to understand how PR power impacts your business success.

How to Get Free Publicity for Your Small Business

Every business can benefit from the right publicity. Unfortunately, public relations firms can be costly. You can take matters into your own hands, however, by generating your own free publicity.

Managers: Better Take PR Seriously

Could this be the moment to take public relations seriously and begin to change the behaviors of your most important outside audiences, while avoiding a preoccupation with communications tactics? The good news for those managers is that the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences.

One Way to Measure PR Success

Inaction is risky when perceptions of key outside audiences about your organization lead to behaviors that can help or hurt a business, a non-profit, a government agency or an association.

Secrets to Running a Successful Carwash Fundraiser

A car wash fundraiser might seem like a simple thing to organize. What do you need besides a hose, a couple of buckets, soap, water, some towels and volunteers? This might be fine to raise a few hundred dollars.

Secrets to Franchising Public Relations

Public relations and brand building are indeed paramount in any business, but in franchising, it is not only important it is a matter of survival for the system.

Definition of Public Relations

The difference between Public Relations PR and Advertising is simple, you pay for Advertising.

PR Performance You Should Expect

Publicity placements are satisfying, but when it's REAL public relations performance you want, you had best shoot for creating the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives.

Managers: Got the Right PR?

As a manager, have you ever thought about pulling out all the PR stops to help achieve your unit's managerial objectives?

How Examples Can Help You Get More Publicity

People often ask me how to make their stories more attractive to the media. I tell them that providing examples is one of the best ways to do just that.

Handling Fringe Group Boycotts and PR Marketing; Case Study

What do you do if your business becomes a target of a fringe group boycott in your small business? It can hurt your business. This happened to me once in my company.