How To Write A Press Release (A Powerful Sales Tool)

Press Releases are powerful sales tools. They can drive customers to your product by the droves. They are not hard to write and anyone can learn to write effective releases easily.

Question: Do You Control Your Unit's PR?

As a manager, there could be a lot missing from your control and oversight of the public relations function in your unit.

Get Free Publicity With Press Releases & Other Amazing Business Marketing Ideas

This article reveals secrets of getting free publicity; the world's four most amazing marketing strategies; and how to get 100+ FREE PROVEN marketing strategies in seconds...

Press Release Primer - Are You Ready to Grab Some Attention?

Create a media buzz using press releases. If you come up with a great story targeting the media with hook headlines and a quick hitting style; the results can be amazing.

Joie de PR?

The high point of some managers PR day occurs when a message is successfully moved from here to there, unfortunately denying such managers the best that public relations has to offer.

A Managerial PR System You Will Love

Inevitably, this managerial public relations system will help you create the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives.

How to Write Your News Release

Follow this step-by-step process to write and expose your news

Managers, Why Stress Over Your PR?

The article assumes that you are a manager who needs and wants the kind of public relations effort that leads directly to achieving your managerial objectives.

How To Write A Press Release

Nine reasons the media won't use your press release from a professional speaker with more than 20 years insight in the media industry, and ways to improve your public relations release writing.

No Budget For Pr? Do It Yourself With The Help Of Technology!

Non-profit organizations and small businesses can handle their own media relations in-house with the right tools and technology.

Printed Press Kits: A Contrarian View

Much has been said about the demise of the printed press kit. Online and electronic versions - pundits say - are the way to go. No editors or reporters want to receive printed press kits when they could have electronic versions. Right?

Cooking Up A Press Kit

Press kits, like any dish, may include different ingredients depending upon who will be consuming them. A good press kit can be used with potential investors or clients, just as it can for editors. The contents should be developed based upon your audience.

Reusing and Recycling Carwash Waste Wash Water for Landscaping; Public Relations

Recently a very innovative and bright business-marketing student had a brilliant idea for her marketing project. Building a filtration and reverse osmosis system to clean car wash water at a car wash and then reuse it for all the other water needs at the car wash such as landscaping, toilets and pressure washing the concrete and facilities.