Media Training: Understanding Print Journalists

Print journalists (reporters who write for newspapers, magazines, online publications) are a special breed of journalist, very different from most television reporters. To gain rapport with them it helps to understand what motivates them and the six traits that characterize them.

Free Publicity - You Need To Be Patient And Persistant

You want to create buzz about you or your company but don't know how to go about it. Well, Press releases are a great source of publicity.

How I Got Publicity for My Business on National TV and What I Learned Getting There

A while back, I decided it was time to get some publicity on national TV to promote my book and ghostwriting services. Shortly after setting that goal, I accomplished it by appearing on Fox & Friends, the national morning show on Fox News Channel that reaches millions of people across the country!

Thirteen Strategic, Creative and Inexpensive Ideas to Create Awareness For Your Business

Business owners and managers want to create awareness of their business. And many times they want to (or have to) create that awareness with a very small or no budget. This presents a challenge so one needs to apply some strategic thinking to do this. Employing some strategic thinking, here are thirteen (13) strategic, creative and inexpensive ways to inform your existing and prospective customers and clients know who you are, what you do, and what core values you exemplify in your business.

The 21 Storylines Even The Most Cynical Media Will Love (part three)

What storylines do you use to hook the media to build your business and brand? If your engagement with the media were a boat, what boat would you use to float your ideas? Stories help build brands. Especially in a low trust world, so your stories must be both authentic and engaging. Most brands don't rely on just one storyline. They use several depending on the audience they are trying to reach. Here are the third (and final) seven of what I call The 21 Storylines Even The Most Cynical Media Will Love:

Media Training--Blog Power

Blogs allow anyone with an Internet connection to reach a potentially large audience with minimal cost. With such a far-reaching impact, it's no wonder businesses large and small are jumping on the blog bandwagon. Yet despite the surge in blogs, very few media training firms include blogging in their programs. Here are 5 steps to a powerful blog.

Partnering with Non-Profits to Jump-Start your Publicity

A PR pro gives solid tips on how to achieve maximum publicity exposure for your good work with non-profit organizations.

Dealing With the Press: An Ultimate Challenge

How many times were you misquoted? Too many? Often? Always? Never? Depending on how you answer this question you’ll know whether you were able to send your message right or not.

JetBlue '07 Valentine's Day Crisis - The Case For Chief Reputation Officer (CRO)

JetBlue's crisis response in the airline's Valentine's Day debacle has been superb. Because they are, by themselves, reactive, they miss crucial valuable elements - benchmarks and right timing to launch, creating uncertainty amidst too many unknowns. A proactive stance delivers predictable solutions. A chief reputation officer or CRO, however, fiercely protects this invaluable, yet fragile company asset, suggesting that a kairos (well timed and measured) response would reduce uncertainty and likely produce better, more predictable results.

Strategic Thinking To Media Visibility - A Healthy Media Visibility Prescription From Your PR Doctor

Are you getting your name, photo and the name of your business in the newspapers and professional publications? Or are you reading stories about your competition all the time? Do you have a dismal record of getting articles published? How healthy is your media visibility? It is critical to understand that the media is not in business to promote you or your business. The media’s role is to produce articles of interest to their readers. That means you need to provide interesting and relevant information to the journalists so they will want to publish your article. Here is a prescription from your PR Doctor on how to gain healthy media visibility.

Press Release Writing - is Press Release Writing Simple?

Writing a press release is not a very simple task if you do not understand the basic frame work of writing a press release. A press release needs to be written properly, the selection of words needs to be good; it has to be...

How To Get The Most Mileage Out Of Your Press - The Power of Pull Quotes

Learn how to get the most out of your current media coverage by using pull quotes and more. The press you had yesterday can lead to bigger coverage tomorrow.

Five Tips to Find a PR Superstar Who Gets Your Company in Front of Prospects

Apply these five tips to finding and using a PR superstar to get your company fantastic coverage. Use newspaper, trade journal and online clips to give to prospects. Watch your company's credibility, and sales, soar.