Public Relations

As public relations is an inexact science, it is difficult to document results. However, it is commonly known that editorial information has, by far, more credibility and impact than paid-for ads. Printed matter in a periodical implies that the periodical endorses the issue being referred to in the article.

Less is More: Editing Your Business Writing

This is a business case for something we all do every day. Editing. Do you need to think about editing? If you use written communication in any aspect of your business, yes. You do.

5 - Ways To Turn Publicity Nightmares Into Advantages

Mistakes happen. Every person, company, organization, or government, will one day face the reality of having made a bone-head mistake, that requires you to handle the problem with the public and the press. Unfortunately, most mistakes are not addressed properly... which leads to even more problems, regulatory intervention, lawsuites, or just plain embarrassment for your lack of planning or incompetence. Here are five simple tactics that anyone can (and should) use to make the best out of a bad situation...

The Power of Storytelling: Forget Everything You've Learned About PR -- Focus on Your Story Instead

Even before primitive societies put chisel to stone and began writing, one group held a special place in these communities because of their communication skills: storytellers. Today, storytelling may seem quaint. It’s not. Thanks to technology, some of the largest and savviest organizations in the world are discovering that storytelling is even more important today -- and more powerful. Storytelling is so powerful that it should be the primary goal of all your public relations. In fact, banish the words publicity and public relations from your vocabulary. Focus on storytelling, and tap into an essential human motivator that has propelled humankind for thousands of years.

Want to Boost Your Advertising Value? Get Your Business In the News!

We see it everyday, articles about businesses in the local paper, internet news sites, or industry publications. But why do companies bother doing interviews and building relationships with reporters and media experts? Because a business news story is worth approximately seven times the value of purchased advertising!

Public Relations and the Internet

Although the field of public relations is quite new, it is seen to be pivotal to many companies when coordinating advertising and marketing campaigns. Public relations has been increasing in popularity, especially now with the Internet being used as a tool for communication in modern society.

The 7 Secrets of Writing a Great Media Release

A good press release generates free publicity and its essential in public relations. This articles covers tips and secret of writing a great and successful press release that captures media’s attention.

PR Performance You Should Expect

Publicity placements are satisfying, but when it's REAL public relations performance you want, you had best shoot for creating the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives.

How Examples Can Help You Get More Publicity

People often ask me how to make their stories more attractive to the media. I tell them that providing examples is one of the best ways to do just that.

Getting Newspaper Coverage the Easy Way

Anyone can get newspaper coverage if you take the time to comment on articles and columns. You just have to know what is hot and what is not.

Award Wins Can Help Build Brand and Sales - Here's How

Companies seeking credibility, a leading edge over competition, favorable publicity, and a way to accelerate sales are gaining value from award contests that reinforce their core values, strategic initiatives, and marketing claims. Here are a few more benefits to justify your investment of time and effort in award competitions.

Tips to Make the Most of Your Media Relations Efforts

The value of your company’s brand and reputation can grow as a result of favorable media coverage captured over time. However, securing good coverage can prove challenging if you don’t know how to work with the media. To pack a punch into your media relations results, consider these tips.

Get the Word Out with Press Release Distribution

The best advertising - and the most effective advertising - is free advertising, in the form of media interest generated from a press release.