Using Radio Advertising Effectively in 2006 Political Campaigns

No one hears the screaming of issues among the six radio commercial all airing in a row. One, two, three, four, five, six boring, screaming, mean spirited, brain numbing political commercials. Millions of dollars will be spent on radio advertising this political season. Will your candidate’s radio campaign be effective?

So Many Managers Doubt PR's Value

And what they probably are not getting are the quality public relations results they deserve, and the best that public relations has to offer.

When Does PR Help Managers Manage?

This approach to public relations delivers the best PR has to offer, public relations designed to do something meaningful about the behaviors of those important outside audiences that most affect the unit you manage.

New Rules for News Releases

With the popularity of the Internet, it appears that many of the “old-school” marketing rules are evolving, and mostly for the better. One example of this is the way news releases (more commonly known as press releases) are sent, distributed, and read by consumers.

What Managers Should Know About PR

Managers, be aware that your PR effort must demand more than special events, press releases and talk show tactics if you are to receive the best public relations has to offer, and the quality public relations you deserve.

Five Reasons to Conduct Media Interview Training

Want press coverage for your business? Then training individuals charged with speaking to reporters is critical. Learn five benefits of media training in this article.

Publicists: It's Time to Embrace the Technology of Online Press Kits

The media prefer online press kits and media rooms. It's time for publicists to lose the hard copy press kits and embrace technology!

No Budget For Pr? Do It Yourself With The Help Of Technology!

Non-profit organizations and small businesses can handle their own media relations in-house with the right tools and technology.

Cooking Up A Press Kit

Press kits, like any dish, may include different ingredients depending upon who will be consuming them. A good press kit can be used with potential investors or clients, just as it can for editors. The contents should be developed based upon your audience.

Being Your Own Publicist

If you have a small business or non-profit group, you may not want to hire your own publicist or public relations firm. However, if you are thinking about being your own publicist, there are a few rules that you should follow so you can help ensure success.

Get Discovered Through Press Releases

Press Releases Really Do Promote Your Business

Try PR and Watch Something Interesting Happen

Sooner or later, managers will realize they need a public relations game plan if they are to get all their team members working towards the same external stakeholder behaviors.

Choosing the Right PR Consultant

In the realm of how the public sees your business or product, perception equals reality. It is therefore of critical importance that this perception is accurate and positive, and this is where public relations steps in. It is the role of a public relations (PR) company to positively influence public perception by projecting an accurate, quality image of your company and/or product to your target market (which may include consumers and investors). This may be accomplished through a variety of applications or through one single announcement, depending on your business's needs. Suffice to say, the first step in the process of choosing an effective public relations company is to determine your public relations objectives.