'Til the Cows Come Home: 6 Ways to Maximize your Local Connections

Why throw your PR at lots of editors hoping something will stick? Use your local connections and these 6 tips to make your press kit stand out in a very large crowd.

Reusing and Recycling Carwash Waste Wash Water for Landscaping; Public Relations

Recently a very innovative and bright business-marketing student had a brilliant idea for her marketing project. Building a filtration and reverse osmosis system to clean car wash water at a car wash and then reuse it for all the other water needs at the car wash such as landscaping, toilets and pressure washing the concrete and facilities.

Managers: Think You've Got Total PR?

What might be missing is public relations activity that creates behavior change among your key outside audiences. Behavior change that leads directly to achieving your managerial objectives.

The Biggest PR Speed Bump of All

This kind of king-size PR speed bump cries out for a sound public relations strategy combined with effective communications tactics leading directly to the bottom line - perception altered, behaviors modified, employer/client satisfied.

PR Details That Make the Difference

As the smoke of battle clears, what these managers will have is a sound public relations strategy combined with effective communications tactics leading directly to the bottom line -- perception altered, behaviors modified, employer/client satisfied.

Press Release Writing Tips To Help You Succeed

Writing a press release is actually very easy if you follow these steps.

Getting in the News Frame

If you plan on using PR and publicity to increase your sales and expand your business, you will probably use press releases to get your story out to the media. However, many press releases that are released are never covered because the writer forgot one major point; objectivity.

Being Your Own Publicist

If you have a small business or non-profit group, you may not want to hire your own publicist or public relations firm. However, if you are thinking about being your own publicist, there are a few rules that you should follow so you can help ensure success.

Try PR and Watch Something Interesting Happen

Sooner or later, managers will realize they need a public relations game plan if they are to get all their team members working towards the same external stakeholder behaviors.

The Crucial Factor That Determines Whether or Not You Get Free Publicity

Before you try to get publicity for anything, you must know (and abide by) this crucial factor or your chances of getting the publicity you want will be diminished.

Press Release System for Free Advertising

Get your small business featured in big time publications

How to Write a Press Release in 14 Easy Steps

Writing and submitting press releases isn't the same as writing and submitting articles about your business. Press releases have a much greater degree of credibility among hard copy publications and major current affairs orientated websites alike.

How to Create a Better News Release

You can get a better response from reporters and editors, if you follow a few simple guidelines in writing your news release. Appropriate content, an interesting headline, a packed first paragraph, polished wording, using a standard format, and by being prepared for questions.