Be The Media's Dream Guest! Publicity Pro Tips For Smash Hit Success!

Learn the tried & true publicity secrets of how to become the media's DREAM GUEST! Learn pre-interviews tips, on the radio and on camera promotion do's & dont's, media etiquette & lots more!

Get the Word Out with Press Release Distribution

The best advertising - and the most effective advertising - is free advertising, in the form of media interest generated from a press release.

Corporate Volunteerism, Donations and Public Relations

Many people often condemn Corporations for only giving when it is a trendy issue. For instance every one was ready to help out in the Indonesia Tsunami, Pakistan Earthquake and Hurricane Katrina. But even so what about all the other issues and what about those areas after a couple of years have gone by and help is still needed there?

10 Reasons to Send a News Release

News releases are the workhorse of publicity. The trouble is, when is it appropriate to send them?

Building a PR Plan

You've heard of a marketing plan, you've heard of a business plan, but have you heard of a communications or PR plan? As with any major endeavour, Public Relations campaigns need to be planned. This article gives the 4 essential elements to be considered in a communications plan.

The Media - Believe It Or Not, They're A Great Resource To Market Your Business!

Is media relations really appropriate for your business? Home Based businesses and even large corporations can all leverage the news media for greater exposure. This article speaks to integrating PR into the marketing mix.

Go Back To Basics To Get Your Story Into The Media

In an era of increasingly complex communications – blogs, satellite, digital, podcasts – business people could be excused for wondering how it’s best to achieve coverage in the media. The methodologies may have become more multifaceted, but facts - the news - will always prevail. So the most cost-effective way is still to submit a newsworthy story about your business and let the technology look after itself.

Make Public Relations Work for Your Business

Advertising is a wonderful sales promotional tool. It offers a product the opportunity to deliver a specific message detailing the features and benefits inherent in the item being advertised to a potentially vast audience. A business can buy advertising to custom deliver a story to an appropriate demographic. Based on a company's advertising budget, an effective campaign can be crafted to deliver a maximum result and return on invested advertising dollar.

Public Relations Counselors

The aim of Public Relations is to maximize support and minimize opposition for your enterprise among the various stakeholders and general public. A PR campaign consists of two distinct elements -- strategy and execution, i.e. what to do and how to do it.

Press Release Ideas

Ideas for press releases.

7 Ways to Get Publicity This Summer

Now is your chance. While the marketing and public relations experts are off enjoying their hard-earned vacations, the media are left scrambling for much needed copy. Plan ahead, and give them what they're looking for!

When Size Doesn't Matter

Is public relations, or PR, just for the big guys? Not really. PR can work wonders for any company; and, with the advent of Web site PR, the cost to spread your message has never been lower.

Understanding the Importance of Media Protocol

Media Protocol is knowing what to do and not to do when dealing with the media. How you react and your attitude toward them can and will ultimately affect your business and how it is portrayed to the public.