Are PR Campaigns Affordable?

Between PR and advertising, many online businesses today prefer PR services because of two good reasons: one, PR is cheaper than advertising; and two, PR services are lasting in effect when it comes to promotions. But we could also argue that given PR as a cheaper commodity and effective in promotional services than advertising, still, many companies cannot afford to have its services.

How to Create a Better News Release

You can get a better response from reporters and editors, if you follow a few simple guidelines in writing your news release. Appropriate content, an interesting headline, a packed first paragraph, polished wording, using a standard format, and by being prepared for questions.

Mobile Oil Change Business Marketing to Corporate Employees

If you own a mobile oil change business then you know that it behooves you to find as many customers in one spot as possible. One because it costs nearly $3.00 in fuel to drive around and two, because you make money when you are parked with cars lined up in a row and you are burning valuable time and costs when you are in route to the customer.

Business Reputation and Buzz for Retail Restaurant Outlets

Many types of businesses live or die on their reputations. But what sorts of businesses is it most critical too? Well, a video rental business can have a ho-hum reputation and still survive providing there is no other major competition in close proximity.

Media Coverage: 5 Myths, 5 Musts

This article covers the main misconceptions about publicity as well as some excellent pointers on the best ways to approach getting media coverage.

Choosing the Best News Media Type - TV, Radio or Newspapers

The world is changing around us. Don't let it pass you by. Stay up to date with local, national & international current events. How are you getting your news? Why are newspapers still the media type of choice for most people?

Inside A Company's News Release - Part One

Most investors read a company's news releases, but don't read between the lines to understand in which direction the company is heading. Hopefully, the guidance which follows may help you better understand what is really going with a company’s plans.

Inside A Company's News Release, Part Two

Most investors read a company's news releases, but don't read between the lines to understand in which direction the company is heading. Hopefully, the guidance which follows may help you better understand what is really going with a company's plans.

Get Ready For PR!

It’s fact of life that doing PR for your business means that you actually need to get to grips with all the publications that could be possible opportunities – and this can be overwhelming. Paula Gardner sets out ten ways to really pin-point and get to know your target press.

Press Release - The First Step Of The Marketing Campaign

A press release is a good way to drum up some interest from potential customers looking to purchase the product. As the weeks get closer to the release of the product then there may be more press releases just to get more people interested in the product.

Public Relations; Thanking a Local Businessman For Helping Your Nonprofit Group

Most local small-business people support the local community and if you run a nonprofit group it is very important to have good public relations with the local business community. One way to insure that you maintain a strong relationship with the local business community for your nonprofit group is to send thank you letters after they have helped you in a fund-raising event.

The Placement Crash - The Failure of PR in the Conversation World

Great offline mainstream media exposure is an excellent way to drive traffic to a website, and using Capture the Conversation methods such as newsletter sign ups, online surveys, blogs, and webinars can engage those visitors to enter the conversation with you, rather than coming to stale corporate speak site and leaving without taking any action. The problem is most PR agencies don't have the skills necessary to Capture the online Conversation, resulting in what we call The Placement Crash.

The Art of Generating Free Press

Free press is one of the most powerful ways to spread the word about your business. Here's why