How to Get Media Attention for Your Business

Most entrepreneurs are well aware of the wonderful opportunity a success public relations or PR campaign can provide. A press release is an integral part of a successful PR campaign. It's a cost-effective way to promote a company. There are minimal costs involved, as opposed to other marketing tools, and depending on what outlet uses your release, it could attract massive positive attention to your business. You could get interviewed, profiled, quoted, or featured in various media outlets. However, what most entrepreneurs may not know is that journalists discard nearly all the releases they receive. It could leave the struggling entrepreneur out in the cold without being noticed at all. It's important for small business owners to realize preparation is everything!

Understanding the Importance of Media Protocol

Media Protocol is knowing what to do and not to do when dealing with the media. How you react and your attitude toward them can and will ultimately affect your business and how it is portrayed to the public.

Getting Word of Mouth Started: New Book PR Method

We wanted feedback and a greater audience before publishing the print version of our new book. We gambled on a 'public and peer review' to help improve the quality of our book, and at the same time get out word of mouth. Did it work?

Connecting PR to SEO for a Complete Strategy

PR without SEO may soon mean no PR at all. A front-page story in a major newspaper might boost your ego, but a top 10 Google ranking will boost your business; if you have any doubt — read on...

The Importance Of Newsletters In Business

Newsletters are sent for various reasons like to abreast customers of the latest happenings inside the company in terms of various product launchings, new business policies and regulations, upcoming ...

Managers: Let's Call a Spade a Spade!

Brochures, broadcast plugs and press releases – don't call them public relations. Call them what they really are, valuable tactical devices which public relations calls upon from time to time to move...

What PR Organizations Say, What They Mean About Options Backdating

If you look at all the press releases from various companies on the options backdating issue and start to detect patterns, you cannot but help think they are written all by the same legal firm - they have the same boiler plate stuff, bunch of nonsense, a few technical terms and a few buzzwords. So we are attempting to clear up the mess with plain-speak.

Why Your Press Releases May Fall into the Junk Category

Most press releases move directly from the mail room to the trash. Why? Because editors know that they are junk. This article tells you why your press releases may fall into that category.

Five Ways to Maximise Morning TV Interviews

Whether representing yourself or your company, breakfast or morning TV shows are the perfect opportunity to help build your profile, or gain community support for a new idea. That's why it's essential to ensure your morning TV interview runs as smoothly as possible. All the tips and advice you could need on how to give a successful interview

Tips on Choosing the Best Media Spokesperson

Andy Warhol was right. Everyone will be famous for 15 seconds! You can also apply that idea to companies and organizations. So if you can count on having your business or organization in the spotlight, it's a good idea to be prepared. Having a qualified professional as the media spokesperson is a smart move if you want to engage the media on a regular basis, or you can see the possibility of dealing with media for a variety of reasons, planned or unplanned.

10 Tips to Polish Your Press Release

Press releases are relatively simple to write. However, getting one picked up by the media is never a guarantee. Follow these 10 tips to polish your press release and to improve your success in getting your company's press release noticed.

Using Press Releases to Gain Free Advertising & Publicity

You may think that writing press releases only works when you have important news to share or company announcements to make and that is wrong! You can write and submit press releases at anytime which will get published if you put an interesting slant to what you are submitting.

From the Desk of a Business Coach: The Rule of Threes -- Get Them Talking About You!

Read about a time-tested way to seed a conversation about your work among your prospective clients and their networks.