Who Needs A Public Relations Specialist?

The article examines what Public Relations is, the process and tools involved in public relations, and offers suggestions on how to select a PR firm.

Free Publicity For Your Landscaping Business

Regardless of whether you are just venturing out into the business world or already have a successful company, budgeting your expenses will help to improve profits and the overall health of the business.

PR Isn't Adapting, It's Leading

Where does Public Relations' ability to embrace new technologies and business models come from, where traditional advertising channels are struggling to hold onto their piece of the global marketing budget pie? I think the ability to adapt and jump on unorthodox approaches to generating publicity is just part of the DNA of public relations.

How to Use a News Release

News releases, also called press releases, are the most important selling tool of publicity. The release must capture the editor's attention....

The Most Overlooked Method to Get Free Publicity

In most cases, you can use the normal media channels to get the publicity you need for your product or service. And, although you....

Business Media Marketing: How Good is Your PR and Who Does it Reach?

Placing a good PR story in your chosen media is a very cost-effective means of burnishing your business image. By getting your company talked about by the newspapers, radio stations and TV channels, your prospects, customers, suppliers and employees will all gain an interest in your products and services.

Media Gets Social

Consumer content creation is the big deal online these days. There are at least 30 million blogs online, podcasts galore, as well as nearly 100 million photos available via Flickr. All sorts of new web tools have been developed to enable this new social media, as it is being called. PR practitioners and marketers need to know about and understand how to leverage social media, or be left behind. So, how does one take advantage of social media sites? You start with media relations and work your way out.

Press Release - The First Step Of The Marketing Campaign

A press release is a good way to drum up some interest from potential customers looking to purchase the product. As the weeks get closer to the release of the product then there may be more press releases just to get more people interested in the product.

The Placement Crash - The Failure of PR in the Conversation World

Great offline mainstream media exposure is an excellent way to drive traffic to a website, and using Capture the Conversation methods such as newsletter sign ups, online surveys, blogs, and webinars can engage those visitors to enter the conversation with you, rather than coming to stale corporate speak site and leaving without taking any action. The problem is most PR agencies don't have the skills necessary to Capture the online Conversation, resulting in what we call The Placement Crash.

Case Study; Public Relations for Oil Change Companies

Public Relations is a lot about creativity and notability. Yet many industries have a tough time figuring out ways to promote and position their companies thru smart public relations programs. Let me tell you about a case study I worked on with an Independent Oil Change Chain.

Public Relations for City Hall

It seems these days that the local city government get blamed for everything and sometimes you have to ask yourself why? It appears that people want more and more these days and feel like complaining and participating in the Blame Game often and sometimes in consecutive sentences too.

Media Publicity - Get Your Name Out There

Media publicity is a great way to build your professional profile and credibility. Getting interviewed, getting featured, getting quoted, or somehow getting into the local newspaper or business journal are good ways to generate media publicity.

Case Study on Public Relations for Street Sweeping Companies

Public Relations can be done for nearly any type of company. And to illustrate and illuminate this point let us consider a most unlikely candidate. What about a Street Sweeping Company? Sure there are all sorts of catchy slogans you can use and yet this is more advertising than public relations.