How to Write a Press Release

Press releases are powerful documents that add to the professional image of any organization and they are essential for getting publicity. Writing a press release is mostly a matter of following a simple formula.

The Art of Generating Free Press

Free press is one of the most powerful ways to spread the word about your business. Here's why

Become the BUZZ

Everyone wants to create a buzz around their company so that their products will fly off the shelf. Before you can begin - it is up to you to become the buzz - let them talk about YOU

Use PR to Gain Valuable Information

Knowing enough about the company you want to do business with will help you achieve greater sales volums. One of the best sources on information is from the publicity the target organization does.

Where Does Your Prospect Do Business - Use PR to Discover the Facts

You can further your research by finding out who they do business with. Who do they sell to? Who supplies them with sub-contracting work? Each other company they have contact with will provide you with more insights on how they do business. Reading press releases will give you most of the facts.

Communications Analysis: Real-Time

You've just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better?

Public Relations for Mobile Oil Change Companies

If you run a mobile oil change company then there are not a lot of ways to promote public relations in the community. And yet with a little creativity you can design a Public Relations Program for your Mobile Oil Change Company. Let me explain what we did in our company to re-position our selves as a community based business and still give back to the community, which has served us so well in past.

Case Study; Public Relations for Oil Change Companies

Public Relations is a lot about creativity and notability. Yet many industries have a tough time figuring out ways to promote and position their companies thru smart public relations programs. Let me tell you about a case study I worked on with an Independent Oil Change Chain.

Media Publicity - Get Your Name Out There

Media publicity is a great way to build your professional profile and credibility. Getting interviewed, getting featured, getting quoted, or somehow getting into the local newspaper or business journal are good ways to generate media publicity.

Public Relations for an Insurance Adjuster

Is it possible for an insurance company to use its insurance adjuster division to promote goodwill and public relations? Hey, if a Lizard can do it on Television then anything is possible right? Consider if you will the number of insurance adjusters an insurance company may have and then consider the needs of a Neighborhood Mobile Watch Business Program.

Public Relations for Fire Departments

Most Fire Departments are loved and needed. They have the respect of the community and the public is happy to know they are there in their time of need. But what other things can a Fire Department do to promote goodwill and a positive public relations program?

Public Relations for National Guard Armory

With all the negative press coming out of Iraq and all the young men dying while liberating that nation often a National Guard Amory in a city gets a bad Public Relations rap and one, which really is not deserved at all. National Guard is needed to protect our nation from threats and serve our nations on-going strength.

Case Study in Public Relations; Mobile Car Wash Community Policing Idea

As a case study in public relations let me explain one way in which a mobile car wash company used the idea of a Neighborhood Watch Program to propel a new type of community policing concept and reap the rewards of company goodwill for their efforts.