Brand Management - Beyond Marketing

In the past, the management of an organization's brand has usually been the sole domain of the organization's marketing team. However, with the evolution of the Internet and people's need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization's brand management.

From the Desk of a Business Coach: The Rule of Threes -- Get Them Talking About You!

Read about a time-tested way to seed a conversation about your work among your prospective clients and their networks.

Public Relations for Car Wash Companies

When considering public relations for Car Wash Companies you should understand that there are ways to maximize your gifts and donations to the local community and space these acts of kindness over a long period of time. How so you ask?

Public Relations for Trucking Companies

In the Transportation Sector often we see anti-truck comments in the newspaper, TV or hear them on the radio. Some folks apparently do not understand that everything they buy came to the market via a truck at some point. And yet all they see in traffic jams is these big vehicles blocking their view of more traffic ahead.

Public Relations for Transit Districts

If we are to ever break our addiction to Middle Eastern Foreign Oil then we must get more people to conserve fuel by car pooling and taking public transportation. Few people take public transportation in many areas and it is hard to get them out of their personal automobiles.

Public Relations for Auto Detailing Companies

What can a small simple business like an auto detailing company do to promote itself in Public Relations? It seems when a small business is unique in nature their number of choices are quite diminished and yet on the flip side to this whatever public relations campaigns that they come up with will also be unique and this also means that they will be remembered too.

Public Relations for Taxi Cab Companies

If you own a Taxi Cab or transportation company then you know it is important to keep your vehicles clean, drivers looking good and always be thinking of public relations. Public Relations for transportation or Taxi Cab Companies is not difficult, but you have to remember the costs of fuel these days at over $3.00 per gallon.

Writing a Press Release

The following is an example of a typical Press Release for our publishing services: So many people are entering the mail order market these days, but so many of them are getting ripped off by a bunch of hype. People are promised untold riches in a short period of time. The hype ads play with their emotions by making them believe it is so easy to make money through the mail. It is sad.

Public Relations for a Real Estate Title Service

What kinds of great things can a Real Estate Title Service do to promote community goodwill and public relations? Well what if they participated in a Neighborhood Mobile Watch Program? But you ask what does that have to do with a Real Estate Title Service?

Public Relations for Universities

Community Goodwill must be maintained thru proactive public relations programs in the cities and towns where Universities are located. Due to this reason it makes sense for Universities to participate in Neighborhood Mobile Watch Programs. Why you ask? Well simple really consider these points

Public Relations for Outside Advertising Firms

Outside Advertising Firms know they need to continually propel public relations and of course this is not as easy done as said. Sure you can advertise for every worthy cause in the community on City Buses, Billboards and park benches, but in the end those spaces need to be sold to make money and if every thing has a public relations or non-profit piece on it.

Effective Logo Tag Lines

It's time to create a tag line that will separate your business from all others.

Public Relations for Furniture Companies

Furniture Companies like all businesses need to concentrate on Public Relations, but what unique things can a furniture company due to develop PR for a good solid community campaign? Well perhaps they can join in with a neighborhood business watch patrol and simply keep an eye out while delivering the furniture.