Public Relations for a Civic Arts Plaza

When a city decides to spend taxpayer’s monies on a Grand Civic Arts Plaza, often there is a little political unrest. This is because not everyone will got to see a Ballet, Theatre Arts Performance or a Traveling Broadway Musical in town for a day or two.

Makeup for HDTV: Looking Your Best on TV

Makeup is essential in high definition broadcasts. The eye of the high definition camera attains clarity beyond that of the human eye. Your face becomes magnified, but without distortion. This article will reveal the best makeup and techniques (for men and women) to put your best face forward on High Definition Television. (HDTV)

Creating PR by Way of Interviews

One great way to create public relations and Internet community goodwill for your online business is to do interviews of people in the industry. This does two things; first, it makes you look good being associated with other people that you are interviewing and it makes you look like you know what you are doing and you are well connected in the industry so you must be very good and even an expert in the field or industry sub sector.

Body Language Tips for News Interviews

A reporter has phoned and asked to meet you for an interview. How do you avoid sending the wrong body language signals? Media Trainer Greg Ward explains the importance of remaining open and enthusiastic.

Top 5 Reasons Why You Need a Publicist

You have something that you are certain that the rest of the public needs to know about and there is no better way to spread the word about you or your product than with public relations. There are five major reasons why you should hire a publicist.

How to Stay in the Forefront of Your Customers' Minds

Have you ever noticed that people get incredibly happy whenever you unexpectedly think of them or do something for them Gifts and goodies are an inexpensive way to help with client and customer retention - remember it's much less expensive to keep an existing customer than it is to get a new one. This is a great and simple way to stay at the forefront of your customers' minds.

How to Capitalize on Your Nonprofit's Media Coverage

When your nonprofit generates flattering media coverage, you naturally want to share it on your website. But beware. In this day and age of easy access to information, it's all too easy to forget copyright and permissions conventions. Follow this quick guide to capitalizing on your media coverage without risking copyright infringement.

Do's and Don'ts for Getting a Reporter's Attention

Getting a reporter's attention is the first step in expanding media coverage for your nonprofit. Mark O'Keefe of Newhouse News Service provides these invaluable concrete tips on getting a reporter's attention.

Common Press Release Mistakes: Include your Contact Information

Contact information is by far the most important part of your press release and you need to make sure that you provide enough information so that a reader of the press release will be able to reach you. There are some news publications that will take your press release and write a news story without contacting you; however, most news sources who want to base a story off of your press releases will attempt to contact you before they write an article to get more information and their own quotes.

29 Things You Need to Know about News Releases

In 20 years I’ve seen a lot of marketing—some that worked well and some that didn’t. I’ve distilled 20 years of seeing what worked and boiled it down to these 29 tips about using news releases (often called press releases from the days when newspapers and magazines were people’s main sources of news). Here’s what I’m sharing with you:

What is a Press Release, and How Can it Benefit My Home-Based Business?

A lot of home-based business owners don't fully understand the concept behind press releases, or realize the impact a simple press release can have on their small business.

15 Reasons Why You Need to be Creating Press Right Now

As your firm enters 2007, do you have this problem and other major business decisions? How can I grow or sustain my firm? How can I attract new clients and customers? Frequent recognition of your business through press releases can be the answer...

Ten Tips To Clear Search Engines of Negative Press

If you’re in a situation where negative publicity is front and center in search results, there are ways you can reclaim search engine real estate for your corporate identity. Though you can’t make negative results disappear from the search engine indexes entirely, the following strategies can help them slip off the first few pages of search engine results.