Why PR is a Vital Part of your Online Marketing Promotion Campaign

How online PR can boost your business.

How to Reach Diverse Audiences via the Ethnic Media

Ethnic media is a critical audience nonprofit communicators need to explore. At the same time, ethnic media outlets are hungry for stories relevant to the communities they serve, and many nonprofit stories fit the bill. Read this article to learn how ethnic media outlets provide new, affordable channels to reach key audiences.

Take the Temperature Before You Launch Your PR Campaign: Are You Sizzlin' or Fizzlin'?

This article is one of a series that will show you how to tell your own winning story without breaking the bank. Step-by-step, month by month, you’ll learn how to prepare your news, share your news and/or expertise, and earn the headlines you need to spread your story far and wide. Plus, you’ll learn about plenty of useful and often free resources to help you get the mission accomplished. When you get into action, your brand, reputation, and business will grow. You’ll soon learn that good publicity can last forever, and you’ll wonder why you didn’t begin sooner.

Top Ten Media Relations Tactics that Deliver Big Bang for the Effort with Very Few Bucks

It's time to determine your top three, high-return lead generation methods and evaluate how consistently you apply them. So often, we make single attempts at any variety of marketing or public relations tactics, only to abandon them before giving them the benefit of consistent application. Let the New Year be the year you apply focus, discipline, and consistency to the top three high-return lead generation methods in your business-building toolbox so you can reap the greatest rewards. To that end, here are nine powerful media relations tactics for growing businesses serious about generating quality leads.

The Art of Successful PR

Quick Tips. How to turn the people you meet into long lasting business contacts. Guidelines how to follow up from an initial meeting.

How to Write a Press Release

Writing a press release is an art form and that is why many PR professionals charge over $100 and often over $500 to write a 300 – 500 word press release. Here, we will go through, step by step, what PR experts such as myself do, to help get the most publicity for our clients.

Write a Media Release that Gets Results

How to write a media or press release that has the best opportunity of being published. Follow this simple formula to write an effective media release, piece by piece.

Most Lucrative Marketing Method: Online Press Release

With online press release one can simply reach the significant online community. PR web-sites offer article submission database of free content and reprint articles. Publishers, who are in quest of free reprint articles and the business community who wants to shoot their business, can make best use of this significant resource to enhance their marketing weapon. Online PR is a unique way for your content to reach huge mass of people without spending too much money. Actually, many online PR sites allow submitting press release free of cost.

Media Placement: The *Untold* Story Behind ALL Major Breakthrough Business Successes

Media Placement: The *Untold* Story Behind ALL Major Breakthrough Business Successes - What do Oprah, Bill Gates, Art Linkletter, Bill Johnson, Ted Turner, Time Warner and Google know that you don't?

How to Kill Yourself with Press and PR

Have you ever heard that you can kill yourself with the press? The press may not be expecting gratitude, but can be reluctant to overlook poor business manners. How can you kill yourself with press and pr?

Press Release Optimization: A Must for Today’s Marketing Mix

For decades, companies have spent tens of thousands of dollars each year on the crafting, execution and distribution of press releases containing vital information about their recent achievements, acquisitions, product launches, and innovations to a wide array of news organizations; hoping and praying that the authoritative voice of the media will deem their release newsworthy and share it with you and I; the general public.

What Works Best in a Press Release

After 20-some years as a public relations professional, the author shares his ideas on what works best in a press release, especially in light of the latest advances in Internet and Search Engine technology.

Crisis Communications Planning or What To Do Before-During Or After It Hits The Fan

Do you have a crisis management or crisis communications plan for your business or organization? Do you believe your business or organization is too small to need a crisis communications plan? Or do you believe that crises only happen to others? If you are like the majority of businesses and organizations today, especially small to medium sized ones, you answered NO to the first question and probably YES to the second question. And I hope you answered NO to the third question. Well, I cannot emphasize too strongly that no matter how big or small you are, every organization should have a crisis management and crisis communications plan.