Digitize Your News Releases

Some say Ivy Lee invented the news release in 1906. But since its invention, a news release only rarely has scored anyone a placement in the New York Times. However, the news release is not dead. It has evolved into a powerful tool for publicity and driving web traffic. Written and distributed correctly, a news release can provide a real boost to your online PR program.

Ten Tried & True Ways To Irritate Reporters, According To Your PR Doctor

Do you know what really irritates reporters? Many business people are totally uneducated as to how the media works and totally unprepared to deal with the media. And every day those people do things that totally irritate reporters. To help you become aware of and then avoid these irritating behaviors, your PR Doctor and your strategic thinking business coach has listed ten (10) tried and true ways to irritate reporters.

Why News Releases Are Quickly Tossed Into The Trash, According To Your PR Doctor

Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your PR Doctor and your strategic thinking business coach shares the following several reasons why news releases end up in the trash.

Can Mixed Martial Arts Survive With Only One Big Show?

Ultimate Fighting Championships bought Pride FC for $70 million. Is this a good thing?

More Public Relations Advice from the PR Doctor

The reputation of a company or organization is an intangible asset, but it is an extremely important and valuable asset. Some people believe and have written that a good reputation is an organization's most priceless asset. Unfortunately businesses face inevitable crisis situations with the potential to seriously damage a good reputation.

Why Reputation Is Such An Important Business Asset

Top Business Coach David Ferrers reveals why he believes reputation is such an important business asset when it comes to winning good clients. He shows ways of building a reputation and what you have to actually do to get a good reputation.

Make Your Business A Winner

Learn how to make your business a winner, by winning awards in your industry. You can easily gain free promotion, press coverage and a reputation for excellence. This article explains how.

Press Release Marketing – The Best Way to Popularity

There have been so many Hollywood stars that have properly used press release for their popularity. Though sometimes they tend to post exaggerated press release, still these served the purpose of getting more attention. Just imagine how...

Do Your Clients Treat You The Way You Want To Be Treated?

Customers notice silence. People were regularly late, so the meetings were never constructive. This action trained the entire project team about how to deal with Laurie's meetings. Bill had a sales manager who was lying to him repeatedly. Getting to the truth...

Publicity Stunts - How to Turn Crazy Ideas Into Marketing Gold

Publicity stunts are an excellent way to break through commercial clutter and capture the attention of the media and potential customers. But, a poorly planned or executed publicity stunt can do much more to harm than help a business. This article teaches you how to carry out a publicity stunt that will help grow your business.

The 7 Principles For Getting Any Business in the Local News

There is no guarantee that PR (public relations) will work, but when it does it can be extremely powerful, ask Paris Hilton. There are a few things that every business owner should know about PR. PR offers a lot of reach, creditability and can drive a lot of business into your business weather it be web site traffic or foot traffic.

For Nonprofit Communicators - 5 Easy Steps to Creating a Great Annual Report

Create a concise Nonprofit Annual Report by following these 5 easy steps.

Get Quoted In The Media And Make Your Phones Ring Off The Hook

If you can afford a $3000-5000.00 a month publicity firm, more power to you. But for everybody else, you can use a little know-how and land major coverage on TV, the radio, and in print. While getting publicity will not guarantee you riches or fame, it gives you instant credibility in the marketplace and will help you pull away from the competition.