Real Estate Postcard Q&A: How Much Response Will I Get?

In real estate postcard marketing, the strength of your offer is directly proportionate to the strength of your response. A strong offer will help you break through the sea of information your prospects face each day.

Real Estate Postcards: How Do I Drive Web Traffic?

Before we talk about using postcards to drive traffic to your website, we have to address the lead-generation factor. It's critical that you have some form of lead capture on your website. Without lead generation, you have no way to capitalize on your website traffic and connect with visitors.

Real Estate Postcards: Best Strategy for a Buyer's Market

What types of postcards work best in a buyer's market? That depends on who you're trying to reach. If you're marketing to sellers, you'll have a much easier go of it. That's because in a buyer's market, the seller needs the most help.

Real Estate Postcards: Should I Outsource

A postcard marketing company can make your life easier. I know this for a fact, because I've worked for two of them. But you shouldn't let a vendor run every aspect of your postcard marketing program.

Postcard Marketing Success Tips

Postcards are not new or high-tech. But that's not a reason to ignore them. They can generate a lot of website traffic and sales leads for a very low-cost if you follow these 5 proven tips.

The Efficiency of Offset Printing for Postcard Production

Postcards are said to be the economical way of reaching out for clients of different places. It serves as a valuable tool that you can have for your business campaign, promotions, advertisements, greeting cards, coupon cards, invitations, advertisements and business reply.

Don't Mail Postcards to Generate Appointments in Financial Services Direct Mail Lead Generation

The mistake one company is about to make is thinking it can set up face-to-face, private appointments with prospective clients using postcards in the same way it uses postcards to fill seminar rooms.

Sex & Money! The Essential Guide to a Good Nights Sleep for Independent Professionals

When You're an Independent Professional operating in the fields of human potential and personal development, the subject of actually earning a decent living from helping people can leave a bitter taste in the mouth. Here's a simple analogy that helps me to a clear conscience every single time.

Developing Profitable Product Concepts!

How to create a new business concept that will make big money.

Increase Your ROI Using Segmented Mailing Lists

There's no question that segmenting your mailing list can increase ROI. You can use segmenting to hone in on the recipients who best match your campaign criteria. Or you can use segmenting the way major catalogs retailers do: segmenting a list and sending out tailored versions of the offer to each segment.

E-mail Ain't Easy

It looks like E-Mail marketing is much easier said than done.

Align eCommerce Expectations

Free shipping still reigns as customers' favorite incentive, though far fewer merchants can figure out how to make this strong incentive pay-off without eating into margins. The same holds true for product discounts.

OBTM for B2B

We chronically underestimate the value of the telephone. Having skilled outbound telemarketers is a critical tool for growing any B2B business.