Direct Mail Still Works!

Despite the proliferation of communication facilitators--mobile phones, faxes, emails, PDAs--the mail still plays a vital role in successful marketing. Direct mail marketing continues to be one of the leading methods for effectively reaching prospective customers because it can be focused, predictable and economical.

Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)

How do you write a fundraising letter that sounds like it came from the mind of a person and not an institution?

Read This, Sell More: Direct Mail Marketing Is About Benefits, Not Features

Your customer wants a cleaner kitchen, not a kitchen cleaner. Your customers are interested in benefits, not features. So sell benefits in your sales letters.

Direct Mail Campaigns -- Expert Targeting Creates Awesome Results

You’ve probably heard the normal response to any bulk mail out in business ranges from 0.5% to 1% -- any more is often regarded as a very good result. You can increase the odds in your favour with savvy targeting.

Testimonials Boost Direct Mail Response Rates In Business-to-Business Sales Letters

Correct me if I am wrong, but there is nothing more powerful in a business-to-business sales letter than a credible testimonial from a person in your prospect’s peer group.

Targeted, Relevant, Timely: Direct Marketing Success Is About Doing It Right

Direct Marketing Success is about capturing the rhythm of interest by instinct & skill. It’s the nose of the DM expert or CMO who understand that he or she must use the senses of observation combined with any and all analytical information that can be added to the formula.

How To Get Past C-Level Gatekeepers With Your B2B Direct Mail Lead Generation Sales Letters

If your business uses direct mail to reach C-level prospects, you face a unique challenge: getting past the gatekeeper.

Direct Mail for Lawn Care Companies - 5 Secrets to Using It Successfully

Direct mail can be a very powerful marketing method for lawn care companies when used properly. There are several key ingredients to a successful direct mail campaign and when followed, these steps will help you create a surge of new and repeat lawn care customers.

Reach Wealthy Prospects With Direct Mail Marketing And A Good List

Do you need to reach wealthy prospects using direct mail? Then work on your list. Who you mail to (your list) is the single most important thing that determines your success.

Pet Grooming Is Fastest Growing Pet Service Business

How to market and advertise a pet grooming business. Pet grooming is growing at a rapid pace. Shows how to stand out from the competition.

Graphic Design, Direct Response Ads - Make Your Ad Jump Off The Page in 3 Easy Steps

3 easy steps to make your direct response ads jump off the page -- 1)Keep the message clear, 2)Great artwork doesn't always sell, 3)Recognize that your design only has to accomplish two, simple but essential tasks. Do these 3 simple things well, and you'll create more responsive ads and bigger winners, more often!

Improve Your B2B Direct Mail Response Rates With Premiums

Premiums are an effective way to increase your direct mail response rates. Whether you are selling a product or service directly through the mail, or whether you are using a sales letter to generate leads, premiums can help you boost response, increase conversions and motivate buyers to pay now rather than later.

Don't Let New Postal Rates Put You Out of Business

The USPS has done it again. How will the new postal rates affect your business? You will have to think about what you are doing. Don't give up without a fight.