Direct Mail Envelope Tips For Successful B2B Lead Generation Sales Letters

In business-to-business direct mail lead generation, more prospects see your mailing envelope than will ever see what is inside. That’s because prospects spend only a few seconds examining your envelope before deciding whether to peruse it or pitch it.

Direct Mail Campaigns: 10 Rules to Creating Your Magnetic, Irresistible Order Form

You've written a brilliant, compelling Sales Letter making the best offer possible. That's all you need isn't it? Wrong! You could still lose the sale if your order form is difficult to complete or doesn't keep their excitment and interest high. It needs to be as magnetic as, if not more than, your sales letter. Keep these 10 Rules in mind as you design your order form...

THE COMING GERIATRIC INVASION: The Aging of the American Marketplace

Tummillo warns of the newest, yet oldest, demo-group and what marketers should be doing about them.

Google's Next Step: Are Print Mail Order Catalogs Dead?

A new service at Google makes hunting through catalogs to find the perfect gift for yourself or others an absolute breeze. Log on to http://catalogs.google.com/ and test out Google's latest offering in an attempt to organize all information on the planet.

B2B Direct Mail Lead Generation Success Needs Planning, Testing, Measuring

Is Direct Mail Useless for DMers? Is direct mail useless at helping direct mail businesses generate leads? That’s the question I was asked last week by a reader of Alan Sharpe’s B2B Direct Mail Tactics newsletter. Here is her unusual challenge, and my response.

Real Estate Post Card Marketing; Million Dollar Mailings

Real Estate Post Card Marketing is an underutilized real estate marketing strategy known by many, but used by few. The test? How many agents do you know market real estate with postcards. Not many - that's what I thought!

Avoid Direct Mail Suicide with Postcard Magnet Mailers

Keep your direct mail from going directly to the trash can by sending a postcard magnet mailer. Stand out from the competition, get long term quality exposure and increase sales with one powerful, affordable product.

Annual Appeal Letter Asks: Four Secrets Of Requesting Donations

In the fundraising profession, the act of requesting funds from a donor is called “the ask.” When you are writing a fundraising letter and you arrive at the place where you must actually, ahem, request a donation, you have arrived at the ask. And the ask, as you probably know, is one of the toughest things to get right in fundraising.

Your Direct Mail Donors Should Be Arrested (By Your Letter Opening)

The first time I was shelled by enemy artillery, I learned a vital lesson that applies to the success of your fundraising letters.

Four Words To Make Your Business Communication More Persuasive

Would you like to be able to write copy and deliver business presentations more easily and more convincingly? This simple technique appeared in a poem over 100 years ago but has been proven to work effectively through scientific research. Yet most people still fail to follow it.

Modern-Day Postcard Marketing

Postcards have become a highly-effective modern-day marketing tool. Follow these 6 proven postcard marketing tactics and you will generate a flood of traffic to your website, a steady flow of sales leads or any other sales activity you want.

For Direct Marketers, Personality Is Everything

Personality and behavioral assessments help evaluate job candidates, build teams and resolve workplace conflicts.

Postcard Marketing Ideas for Landscaping Companies

Direct mail postcards allow marketers to pinpoint specific neighborhoods with their message. And many landscapers focus heavily on neighborhoods in their marketing efforts. This makes postcard marketing the perfect promotional tool for landscaping companies.