Why Saying TOO Much, Is Costing You Sales!

Some things are better left unsaid, and when it comes to writing sales copy, saying TOO much, will in fact, cost you sales.

B2B Direct Mail Lists: Ask These Questions Before Renting

If the most important part of any business-to-business direct mail package is the list, how can you be sure that you have a good list before you drop your money (and your reputation) in the mailbox? Answer: Ask the right questions before you rent that

Real Estate Postcards are an Effective Marketing Tool for Realtors

Find out why successful real estate agents use postcards to build their business.

How To Craft Stronger, More Compelling Offers That Will Boost Response Rates

How's your direct mail program working? Not quite satisfied with your response rates? Want to kick things up a notch or two or three? It may be as simple as improving your offer -- which, after all, can account for up to 60% of your success. This article gives you proven pointers for more profitable offers. Check it out now and boost your response rates later.

Secrets of Marketing with Postcards

Postcards are an overlooked, low cost and rarely used marketing tool for the small to medium business.

Improve Your Donation Thank-You Letters, Cards, and Notes: Make Your Donor The Hero

One temptation in writing fundraising thank-you letters is to make your organization the star of the letter. You feel pressure to tell your donors how terrific you are, how cost-effective you are or how broke you are. You are tempted to brag about your achievements, your success, your volunteers, your new board member and more.

Self-mailers in B2B Direct Mail: Advantages and Disadvantages

Business-to-business direct mail marketers have learned through testing that a letter in an envelope will usually generate more sales and pull more inquiries than a self-mailer will. Here's why.

Four Words To Make Your Business Communication More Persuasive

Would you like to be able to write copy and deliver business presentations more easily and more convincingly? This simple technique appeared in a poem over 100 years ago but has been proven to work effectively through scientific research. Yet most people still fail to follow it.

For Direct Marketers, Personality Is Everything

Personality and behavioral assessments help evaluate job candidates, build teams and resolve workplace conflicts.

Nine No-no's of a Direct Mail Letter

It began as another meeting with a potential client. She started writing eight years ago for the company and today holds three administrative positions as well as being the chief copywriter and editor. I displayed some writing samples and she loved them. Then I got a chance to look at a direct mail...

Real Estate Marketing for Agents: Offer Information to Get a Response

Real estate agents often forget about the most valuable asset they have -- information. But by leveraging that information and building it into your client communications, you can strengthen your real estate marketing program and increase your response rates.

Creating a Referral Marketing System

There are many reasons referral systems are important. These systems primarily help your mindset, and your mindset is the first step in creating a solid positive change.

Donation Thank-You Letters, Cards And Notes Should Never Ask For A Gift

The most important letter in direct mail fundraising never asks for a gift. Ever.