In Direct Sales - Increase The Number Of Bookings From Your Shows

Bookings are the lifeline of your business because they provide immediate income, future bookings, and lead to new team members. Following are four simple ways to increase the number of bookings you receive at every show.

How to Get More Qualified Leads Leveraging Your Prospect's Prestige

There is nothing more important to your prospects than their prestige. They treasure it. They've worked hard to get it. In their opinion, it's who they are. And although they might never brag about it, they'll sharply pay attention when you let them see you appreciate it. Tap into this appreciation and you'll get more qualified leads.

In Direct Sales - Tips For Delivering Top Notch Training

If you are self-conscious about public speaking, be assured the more you do, the easier it gets. Really! Put yourself in your audience’s shoes. It is the best way to beat nervousness.

In Direct Sales - Plant the Seed of Opportunity

Are you planting the seeds of opportunity so you can reap the rewards of success? Your sales presentation is only one of many chances you have to share the many benefits your company has to offer. Every day conversations and interactions with others hold a goldmine of opportunity to share why you love your business. Set a goal to personalize each of these four phrases and then commit to use each one while you are out and about every day.

In Direct Sales - Make Friends With Your Phone

Do you have a Phone Phobia? Here are a few tips to help get you on the phone so you can call to offer a show, schedule a private appointment, and gather referrals.

Direct Response Advertising vs Traditional Advertising

Traditionally advertising raises brand profile and awareness about your company, while direct response advertising aims to develop thorough insight in what your customers need from your products or try to stimulate an impulse buy. How do these two types of advertising work together, and when should we choose either of these campaigns?

Eight Ways to Enable Response With Direct Mail Lead Generation Postcards Using Direct Response

Postcards are cheap to print and mail but they have one major weakness as far as direct response lead generation is concerned. They don't have a physical response mechanism.

What Real Estate Postcard Companies Won't Tell You (But Should)

Many of these challenges and best practices do not get communicated to the individual real estate agent using the postcards. It's not that the postcard marketing companies are being deceitful. It's just not in their best interest to share certain facts of postcard marketing with their real estate customers. So I would like to fill that educational void.

Improve Direct Mail Response Rates With Promotional Products

Direct mail has been proven an effective marketing technique that generates new business. The same is true for promotional products. A number of research studies have shown that giving away promotional items augments a company's clientele base significantly. As both are important strategies in the marketing of a business, many are now combining these two approaches for an even more successful outcome. Promotional products, when paired with a piece of direct mail, can greatly increase direct mail response rates. Experts say that sending a promotional product along with a piece of direct mail can increase the response rate by as much as 50 percent

The Good Side Of Calling All Those Leads

Stop putting down calling leads. Its not the leads it's your attitude. Calling leads to promote your business is the easiest and best way for a beginner to start and a great way for an expert to practice.

The 9 Lives of Customer Loyalty

Customer Loyalty begins before you attract a new customer or client. The same rules that apply to keeping customers must be firmly in place to attract your perfect customer in the first place.

Loyalty's Nine Lives by Allan J. Katz Part 2, Continued

Loyalty has to begin before you attract the new customer or client. The same rules that apply to keeping customers must be firmly in place to attract your perfect customer in the first place. In another article we discussed the first four; Competence, Innovation, Communication and Customer Service. Here are the final five.

Should You Sell Ad Space In Your E-Newsletter?

You're seeing it more and more every day. E-Newsletters arrive in your in box and they're chock full of advertisements. Many newsletter publishers are not simply looking to cover their costs either, they're actually making a profit from selling ad space. Should you jump on the bandwagon?