How To Write A Compelling Display Ad To Sell Whatever You Want

How come you're seeing certain ads over-and-over again?

Postcard Printing Services - How to Choose

Direct mail postcards can help you promote your business easily, effectively and affordably. But to capitalize on these benefits, you need a reliable and efficient program in place. That’s where postcard printing services come into the picture.

What You Must Avoid Doing, If You Want To Keep Your Prospect Glued To Your Sales Copy

Yesterday while doing a sales copy review -- a problem kept coming up repeatedly, and it's one I see very often. The problem is...

Basic Principles For Direct Mailing Lists

There are three key elements to every direct marketing campaign: the list, the offer, and the creative. Experts seem to agree that the single most important element is the list. In fact, many direct marketing professionals claim that the relative ratio of importance is: 70% list, 20% offer, and 10% creative. It is ironic, because this is also the element that is least well understood by small business owners and most often over-looked. Before you start it is important to understand the intent of your campaign and develop a direct mail marketing campaign. Two common goals for small businesses are to either (a) convince existing customers to buy more (loyalty programs), or (b) convince new customers to purchase for the first time (sales prospecting).

More Direct Mail For Less Time and Money

However, there are steps mailers can take to get even more value for their direct marketing dollar.

How to Measure Your Direct Mail Campaign's Success

Customer acquisition is a critical factor in a company's growth, and requires even more forethought and strategic action during an economic downturn. Tight marketing budgets and managing costs are the game plan when sales are slow. Even under such trying circumstances, direct mail can play a huge role in getting and retaining customers. Direct mail is one of the most cost-effective ways to bring in new customers. According to a DMA study conducted last year, direct mail averages $10 in sales for every $1 invested. Another study by Pitney Bowes found that Direct Mail generated a higher percentage of Internet sales than Internet advertising, TV and radio.

Use Direct Mail Marketing to Capture Leads Online

Direct mail marketing and Internet marketing make perfect partners. They can both be effective on their own. But combine them, and you've got a marketing marriage that can really deliver results!

Sales Letter - How to Write A #1 Sales Letter

A hot sales letter can pull a 17% conversion rate or better. What separates a good sales letter from a bad one?

Why Your Direct Mail Isn't Working

Disappointed with your response rates lately? Here's how you can make them better.

IT Marketing: Postcard Case Study

IT marketing is well-served by mailing targeted postcards. Don’t expect a huge return on your investment by just sending out a few hundred cards for your IT marketing.

Speeding Up Word of Mouth Marketing

Word of mouth marketing helps boost your sales considerably as the trust is at work in this case. Your customers trust you and some other people trust these customers. These customers when recommend your offerings to their people then they try out the recommendation without any apprehensions.

Does Direct Mail Marketing Still Reign Supreme?

Despite new technology, is direct mail marketing still a highly-effective marketing strategy and how does it rate against more general forms of advertising out there?

Lapsed Donor Reactivation And Recovery: Continue Writing Those Direct Mail Donation Letters.

When is the best time to stop sending direct mail donation appeal letters to your lapsed donors?