Use On-Demand Postcards: The New Easy Way To Market Your Business Fast

When marketing your product or service with postcards, you need three competitive advantages to succeed. The postcard must get attention, it must be fast, and it must be cheap enough to fit in your marketing budget over the long term. Small businesses can t afford to pay for marketing that does not stand out or get noticed. If the postcard mailing is too expensive to mail more than a few times the power of the message will be lost on the potential customer. The faster a postcard gets in a customers hand the faster they can buy your product or service.

Donation Thank-You Letters, Cards And Notes Should Never Ask For A Gift

The most important letter in direct mail fundraising never asks for a gift. Ever.

Direct Mail Marketing and the Golden Glimpse: How to Get Your Offer Noticed

Direct mail gets a guaranteed touch by recipients. That's something email, radio and TV advertising cannot do. But that first touch represents your first in a series of hurdles. It is the golden glimpse when your recipients give you a moment of their time.

Why Envelopes Outpull Self-Mailers in B2B Direct Mail Lead Generation.

In business-to-business direct mail lead generation, letters invariably outpull self-mailers, including postcards. Your sales message belongs in an envelope for a number of good reasons.

How to Evaluate MLM Products and Services

Learn how to do market evaluations of what your prospective MLM is selling. Focus your time and efforts on products and services that attract retail customers.

How To Get The Most For Your Marketing Dollar!

Gone are the days when you would spend money and hope to get a return. Every dollar must be accountable. Learn how to spend less and get more.

Direct Mail Business-To-Business Sales Lead Generation: 5 Ways To Attract Hotter Prospects

In B2B direct mail lead generation, as your volume of leads goes up, your quality goes down, and vice versa.

Direct Mail Marketing: What's Your Audience Statement?

In marketing in general - and with direct mail in particular - your audience awareness should be ever-present. So what's an audience statement, and what does it have to do with direct mail marketing?

IT Marketing: The Benefits of Direct Mail Postcards

IT Marketing can be accomplished relatively inexpensively by utilizing direct mail postcards. Target your recipient, lead them to a seminar or other freebie and enjoy the rewards of this form of IT marketing.

In Direct Mail Marketing Copywriting, Specifics Outsell Generalities

Lilly Tomlin, the American comic, once said: “When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific.”

Direct Mail Still Works For Lead Generation

You probably wonder why when you go home to your mailbox everyday and open it up there's dozens and dozens of postcards and other direct mail pieces sitting waiting for you everyday. If you're like me you're probably tired of having to weed all that junk mail out and drop it straight into the recycling bin before you even get inside the door of your house. Well the cold hard fact is that companies spend a lot of money on direct mail because it works. Direct mail is still a great way to get to specific prospects with a specific offer and this is no less true in the B to B space than it is in the B to C space.

Don't Always Make Direct Mail Headlines Positive

The most powerful headline I ever read and acted upon was a negative headline. It changed my life.

4 Great Ideas to Fund Raising

Fund Raising is not an easy task. Lots of time and effort must be put in and the returns are often not predictable. I can help you out by giving you some GREAT, proven ideas to raise funds for your event.